© Anderson Analytics, LLC All Rights Reserved Marketing to Women Social Network Services (SNS) Factoids March 2010

© Anderson Analytics LLC, All Rights Reserved 2 SNS User Profile Electronics Ownership Top 3 Interests (topics read frequently online) Music43% Movies37% Entertaining/Hanging out with friends36% Average HH Income (among age 18+):55K Top 3 Perceived Benefits of SNS Staying in touch with friends82% Staying in touch with family70% Staying in touch with classmates61%

© Anderson Analytics LLC, All Rights Reserved 3 Male SNS User Profile Perceived Benefits of Using SNS Top 3 Staying in touch with friends76% Staying in touch with family64% Sharing photos/videos/websites with others62% View these benefits significantly higher than female Networking for business/career contacts32% Marketing my business25% How they make connections online * (*Significantly higher than female Users) * *

© Anderson Analytics LLC, All Rights Reserved 4 Male SNS User Profile Significantly more male agree with the following I’m more internet savvy than the average person40% I'd love to actually meet more of my online friends in person someday31% If I post something online, it's generally really interesting30% Joining SNS earlier or later than friends/colleagues Top reasons for joining SNS Keeping in touch with friends71% For fun58% Keeping in touch with family34% Online activities engaged in the last month Watched an online video75% Uploaded pictures60% Made an online purchase53% Read someone else's blog52% Read posts on a discussion board50% Commented on a discussion board34% Posted your own blog entry19% Uploaded a video19% Subject/Content Posted Frequently Online What I'm doing now60% Pictures of family/friends58% Specific hobby41% Links to articles I find interesting29% Work related questions/answers20% Significantly higher than female Users (95% Confidence Level)

© Anderson Analytics LLC, All Rights Reserved 5 Female SNS User Profile Perceived Benefits of Using SNS Top 5 Staying in touch with friends87% Staying in touch with family75% Sharing photos/videos/websites with others73% It is relaxing57% Learn about new things51% Female Users see these benefits significantly higher than male Users How they make connections online (*Significantly higher than male Users) *

© Anderson Analytics LLC, All Rights Reserved 6 Female SNS User Profile 76%: “would never pay to use a social network service” (Significantly higher than male Users -- 69% ) Top reasons for joining SNS Keeping in touch with friends 77% For fun 52% Keeping in touch with family 47% Joining SNS earlier or later than friends/colleagues * (*Significantly higher than male Users) Online activities engaged in the last month Watched an online video65% Uploaded pictures60% Made an online purchase53% Read someone else's blog51% Read posts on a discussion board45% Commented on a discussion board32% Posted your own blog entry19% Uploaded a video17% Subject/Content Posted Frequently Online Pictures of family/friends74% What I'm doing now71% Specific hobby27% Pets25% Links to articles I find interesting24% Significantly higher than male Users (95% Confidence Level)

© Anderson Analytics LLC, All Rights Reserved 7 Facebook User Profile Website Loyalty % of Facebook Users said Facebook is their favorite SNS site 75% % of Facebook say that they can do without Facebook 29% Average Income (Age 18+):61K Average# of connections:122 Age /* Significantly higher than average (95% Confidence Level) * Usage Change % of Facebook Users said their usage of the site has increased in the past 6 months 59% % of Facebook Users said their usage of the site has decreased in the past 6 months 7%

© Anderson Analytics LLC, All Rights Reserved 8 MySpace User Profile Website Loyalty % of MySpace Users said MySpace is their favorite SNS site 65% % of MySpace say that they can do without MySpace 35% Average Income (Age 18+):44K Average# of connections:131 Age /* Significantly higher than average (95% Confidence Level) * Usage Change % of MySpace Users said their usage of the site has increased in the past 6 months 40% % of MySpace Users said their usage of the site has decreased in the past 6 months 19%

© Anderson Analytics LLC, All Rights Reserved 9 LinkedIn User Profile Website Loyalty % of LinkedIn Users said LinkedIn is their favorite SNS site 30% % of LinkedIn say that they can do without LinkedIn 29% Average Income (Age 18+):89K Average# of connections:55 Age Significantly higher than average (95% Confidence Level) Usage Change % of LinkedIn Users said their usage of the site has increased in the past 6 months 53% % of LinkedIn Users said their usage of the site has decreased in the past 6 months 8%

© Anderson Analytics LLC, All Rights Reserved 10 Twitter User Profile Average Income (Age 18+):58K Average# of connections (following/follower):32/28 Age Significantly higher than average (95% Confidence Level) Usage Change % of Twitter Users said their usage of the site has increased in the past 6 months 59% % of Twitter Users said their usage of the site has decreased in the past 6 months 7% Website Loyalty % of Twitter Users said Twitter is their favorite SNS site 12% % of Twitter say that they can do without Twitter 43%

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