Social Media: New Marketing Tools. Social Media: “Social media is the use of web-based and mobile technologies to turn communication into interactive.

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Presentation transcript:

Social Media: New Marketing Tools

Social Media: “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” via: Wikipedia It’s an online conversation!

Subscribe & Publish Blogs, Podcasts, Facebook,Twitter, LinkedIn, Flickr, YouTube All driven by RSS feeds - simple mechanism that’s built in These allow people to subscribe, follow, friend and connect.

Social Networking Site Usage 79% of adults use internet Half use at least 1 social networking site Average age of adult social network site user has shifted from 33 to 38 years old. Over half of all adult users are now over the age of 35! 92% use Facebook 29% use MySpace 18% use LinkedIn 13% use Twitter 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same. Source: Pew Internet “Social networking sites and our lives” survey, 2011

Social Networking Do’s: Be transparent. Be “you.” Pictures speak louder than words - use them. Coordinate your personality on all networks. Make a blog the “hub” of your social media network. Allow your company “evangelist” freedom. Publish a social media policy for employees. Don’ts: Be anonymous Forget to check your networks Forget to post something fresh Be a Weiner!

Twitter DM Convo It’s about “engagement”

Mobile Is Going Social Fastest growth in use of smartphones is social networking Source: ComScore

Mobile Apps Functionality & Branding Opportunity

Agriculture + Advocate = Agvocate Empowering farmers and ranchers to connect communities through social media platforms. Weekly Twitter Conversation Tuesday’s 8-10pm, eastern

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