Get The Most From LinkedIn Craig Elias Founder & Chief Catalyst Selling, Inc.

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Craig Elias 20 years as top sales performer Winner of Billion Dollar Idea Contest Creator of Trigger-Based Selling™ Chief Catalyst at SHiFT Selling, Inc. LinkedIn user 3,956 ‒ /CraigElias

Press Coverage

LinkedIn Statistics 3,100+ connections 765,000+ second level connections 6,000,000+ total connections 30 groups 20 Recommendations Best Answers in : ‒ Business Development & ‒ Sales Techniques

Agenda Three reasons to join groups? How to: –Join a group –Grow your network faster –Get access to the resources you want

Why Join Groups? 1.Increased affinity –By adding groups you increase your emotional connectedness with others

Why Join Groups? 1.Increased affinity –By adding groups you increase your emotional connectedness with others 2.Increased visibility –By adding groups you increase the chances that people will see you first

Why Join Groups? 1.Increased affinity –By adding groups you increase your emotional connectedness with others 2.Increased visibility –By adding groups you increase the chances that people will see you first 3.Increased Filtering –Search ONLY for those who share common interests

How To Join

Joining LinkedIn Groups

Joining A LinkedIn Group

Searching Within A Group

Growing Your LinkedIn Network Faster

Inside LinkedIn Have a complete profile Include all your current addresses

Adding Addresses

Inside LinkedIn Have a complete profile Include all your current addresses Use the Outlook toolbar Ask and answer questions Connect to super nodes –Ron Bates, Andrew Filipowski...

Finding Super Nodes

Outside LinkedIn Join LinkedIn user groups on Yahoo –My Linkedin Power Forum –Linkedin Innovators –LinkedIn LIONS Add your contact info to databases within Yahoo Groups Add value to Yahoo group conversations Add link to signatures

Linkedin Signature

Getting Access to Those You Want

Getting Access Accept connections from others Foster relationships –Add value to your current connections ASK!

Introduction Request

Getting Access Accept connections from others Foster relationships –Add value to your current connections ASK! Recognize and reciprocate Linkedin questions Linkedin Yahoo Groups

Do’s Have a relationship strategy –Who do you want to have relationships with in 10 years? –Where will they be in 5 years? –What do they look like today?

Do’s Have a relationship strategy –Who do you want to have relationships with in 10 years? –Where will they be in 5 years? –What do they look like today? Add value –What you can use to start a relationship building process?

Do’s Have a relationship strategy –Who do you want to have relationships with in 10 years? –Where will they be in 5 years? –What do they look like today? Add value –What you can use to start a relationship building process? Play fair –Avoid using “I don’t know Eric?”

I Don’t Know Eric

Don’ts Sell your connections – s about FREE stuff is OK – s about personal stuff is OK

Don’ts Sell your connections – s about FREE stuff is OK – s about personal stuff is OK Abuse privileges –5 Strikes and you’re the penalty box – Permanently!

Get Started 1 invitation = 760,000 connections

Passion and Expertise Help small companies outsell big companies

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