ENTREPRENEURIAL TOOLBOX Entrepreneurial Toolbox Series: Marketing Your Business with Social Media Presented By: Evan Urbania & Matthew Ray ChatterBlast Media

ENTREPRENEURIAL TOOLBOX ChatterBlast creates online strategies that target your current and potential customer community. We create, engage and influence communities through social media, digital marketing, public relations and advertising.

ENTREPRENEURIAL TOOLBOX Social Media - topics 1.What is it? 2.What is the value to us as entrepreneurs? 3.Where do we start? 4.Where is it going?

ENTREPRENEURIAL TOOLBOX What is Social Media? Social Media is a conversation supported by online tools. Social Media sites build online communities of people who share interests, activities, jobs, relationships or causes. They are tools that provide a variety of ways for users to interact, connect, message, comment and share content.

Examples

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Why? Companies have found that social networking sites such as Facebook, Twitter and LinkedIn are great ways to build their business. There are five major uses: –to create brand awareness, –as an online reputation management tool, –learning, research and competitive recon, –for recruiting and partnering, –and as a lead generation tool to find potential business prospects.

ENTREPRENEURIAL TOOLBOX Why? It’s amazingly intimate!

ENTREPRENEURIAL TOOLBOX Who uses social media? According to the Pew Internet & American Life Project 2009: The share of American adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now.

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Social Media Marketing – Crowds & the New Economy By the end of 2010, Gen Y (born 1974 to 1980) will outnumber Baby Boomers 96% of them have joined a social network 78% of consumers trust peer recommendations vs. 14% trust advertisements Fastest growing segment on Facebook is year old females There are 200,000,000 blogs online 80% of Twitter usage is on a mobile device

ENTREPRENEURIAL TOOLBOX Founded in 2003, originally called “Facemash” Largest - over 400M active users (50% login) Based on connecting with friends, causes, businesses and organizations Content includes status updates, news posts, photos, videos, events and application data Targeted advertising Over 2.5B photos uploaded each month!

ENTREPRENEURIAL TOOLBOX A business-oriented network founded in 2002 by Reid Hoffman Currently has 60M+ members in 170 countries “Gated Access Approach” and multi-tiered connections LinkedIn Groups feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups.

ENTREPRENEURIAL TOOLBOX Best uses: –Recruiting –Competitive intelligence –Lead generation and introductions to prospects Users spend least amount of time here – LinkedIn works in the background for you LinkedIn Company Profiles are automatically created based on employee user data An admin, HR or marketing employee must sort and filter the data and add content

ENTREPRENEURIAL TOOLBOX Founded in 2006 Text posts of 140 characters or less called “tweets” Tweets can contain links and pictures Creates community through follows/followers Over 2M tweets per day and 60M monthly visits Largest age group is 35-49

ENTREPRENEURIAL TOOLBOX Twitter users are twice as likely to review or rate products online, visit company profiles and click on advertisements, vs. traditional social networking sites like Facebook and MySpace. This demonstrates higher engagement with brands, not just the with tweets they post. source: Interpret, LLC

ENTREPRENEURIAL TOOLBOX Realize the massive potential, but don’t underestimate the power of one Janis Krum – ferry passenger, first to tweet about US Airways flight before any traditional media

ENTREPRENEURIAL TOOLBOX Bloggers have a voice

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Video is crucial!

ENTREPRENEURIAL TOOLBOX Hyper-targeted advertising

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What’s next?

ENTREPRENEURIAL TOOLBOX looking forward  greater corporate acceptance

ENTREPRENEURIAL TOOLBOX Ok, now what!?

ENTREPRENEURIAL TOOLBOX STEP 1: Reserve, preserve, but don’t disserve! –Reserve names/logins –Preserve reputation –Don’t use it unless you use it correctly

ENTREPRENEURIAL TOOLBOX STEP 2: Listen!

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ChatterBlast Business Owners/Execs InstitutionsGovernment Web Developers PR/Marketing Firms Know your audience:

ENTREPRENEURIAL TOOLBOX STEP 3: Engage

ENTREPRENEURIAL TOOLBOX Social Media Etiquette –Build trust-based relationships –Talk about/comment on your sector, don’t just sell, sell, sell –Read others’ opinions and blogs, comment –Listen more than you speak –Don’t say anything you wouldn’t say in public –Be diplomatic

ENTREPRENEURIAL TOOLBOX Ideas Let people in –Use photos, video, commentary and text to show people all angles of your business. –Keep the content on a blog. –Use a combination of Facebook, Twitter and LinkedIn to push content to the community. –Tag photos and videos on YouTube and Flickr –Regular communications can keep people coming back for more, give potential clients an inside peek at your process and document your project's lifecycle.

ENTREPRENEURIAL TOOLBOX Resources & Tools Google Reader Google Alerts Google Analytics Blogger or WordPress

ENTREPRENEURIAL TOOLBOX Evan Urbania – Matthew Ray – (800) 287-CHAT