CIL-NET Presents… Using Social Media for Awareness & Advocacy Part II: Applying Social Media Case Study January 20, 2010Presenters: Carol Voss, IndependenceFirst, Milwaukee WI Michele Martin, Social Media Consultant

CIL-NET Presents… Using Social Media for Awareness & Advocacy Part II: Applying Social Media Case Study January 20, 2010Presenters: Carol Voss, IndependenceFirst, Milwaukee WI Michele Martin, Social Media Consultant

3 Objectives 1. 1.Learn basic social media how-to’s for your IL Center 2. 2.Learn how social media involvement can assist IL Centers to advocate, create change 3. 3.Case Study: IndependenceFirst

About Me (Carol) Voracious media and community news junkie, resource to staff and reporters, listener, persuasive talker, networker, connector, trainer, horn tooter

5 Why Bother with Social Media? Advocacy in another form— Awareness --> Credibility + Customer Service + Social Change + Volunteers + Funds Advocacy in another form— Awareness --> Credibility + Customer Service + Social Change + Volunteers + Funds Be part of the conversation – engage with consumers, donors, volunteers, community Be part of the conversation – engage with consumers, donors, volunteers, community Build network for change Build network for change No financial cost like advertising-cost is time No financial cost like advertising-cost is time

6 Potential Social Media Pitfalls Don’t have 100% control of message – may not be all good interactions Don’t have 100% control of message – may not be all good interactions Time consuming Time consuming Can be RT’d Can be RT’d Not overtly measurable Not overtly measurable Need to respond on a timely basis Need to respond on a timely basis Staff education needed – “play time” argument Staff education needed – “play time” argument Planning required Planning required It NEVER ends It NEVER ends

7 So…Do you want to work with social media or not? NO! Not enough time or staff to implement—policy still needed. NO! Not enough time or staff to implement—policy still needed. YES! Here’s how you get started… YES! Here’s how you get started…

8 Questions & Answers Q & A

9 Social Media: Preparation Why do you want to participate? Realistic Inventory and Rationale List – Goal for Social Media involvement Why do you want to participate? Realistic Inventory and Rationale List – Goal for Social Media involvement Who will build content, respond promptly? Who will build content, respond promptly? Consume social media – listen, learn etiquette, play with social media Consume social media – listen, learn etiquette, play with social media ADVANCED: Create Social Media Policy ADVANCED: Create Social Media Policy

10 Social Media Relations: Cultivating Conversation Relationship-based: Introduce Yourself Relationship-based: Introduce Yourself Corresponding with reporters, consumers, donors, volunteers, other advocates Corresponding with reporters, consumers, donors, volunteers, other advocates Offer your expertise, help Offer your expertise, help Unique and Shared content Unique and Shared content

11 And Then What?… Ongoing process Ongoing process Deadlines—you gotta jump—expectation of immediate response Deadlines—you gotta jump—expectation of immediate response If you talk to them, they will talk to you! If you talk to them, they will talk to you! Set goals Set goals Training for staff Training for staff Share Share Share

12 Social Media, Website, Fundraising and Events Can be mutually beneficial Can be mutually beneficial Can work together for maximum effectiveness Can work together for maximum effectiveness Can elevate social issues and advocacy initiatives within community-wide audiences-sharability factor, impressions theory Can elevate social issues and advocacy initiatives within community-wide audiences-sharability factor, impressions theory

13 Questions & Answers Q & A

14 Case Study IndependenceFirst It all started with LinkedIn…individual profiles e.g.: It all started with LinkedIn…individual profiles e.g.: ependencefirst ependencefirst then…groups on LinkedIn

15 Facebook & IndependenceFirst GirlsFirst GirlsFirst Group vs. Business/Fanpage Group vs. Business/Fanpage rsthttp:// rst 310 followers rst Goal: Occasional posting events, links, info, video – respond to others’ posts within 24 hours Goal: Occasional posting events, links, info, video – respond to others’ posts within 24 hours 1x/day max 1x/day max

16 Twitter & IndependenceFirst LinkedIn connection-computer recycling LinkedIn connection-computer recycling Conversation about us Conversation about us Etiquette, mentors, media Etiquette, mentors, nearly 1100 followers nearly 1100 followers worldwide #1 on Listorious for access and disabilities lists #1 on Listorious for access and disabilities lists

17 Flickr & IndependenceFirst Photo hosting Photo hosting Easy, free Easy, free May change, innovate or remain May change, innovate or remain

18 New Website – IndependenceFirst.org Launching new website in Spring 2010 Launching new website in Spring 2010 Interactive, video content Interactive, video content Links social media…sneak peek: Links social media…sneak peek:

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21 Questions & Answers Q & A

22 Wrap-Up and Evaluation Please complete an evaluation of today’s program at: 41dfd 41dfd

23 Support for development of this webinar was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B No official endorsement of the Department of Education should be inferred. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Carol Voss, PR & Marketing Director for Metro Milwaukee’s ILC (in WI) IndependenceFirst (