Finding A Job In The Tough 2012 Communication Marketplace Dr. Frank E. Parcells, Professor, Dept. of Communication, Austin Peay State University

How to Identify Communication Industry Job Opportunities Visit job websites Using Keyword Searches like Marcom, etc. Read Trade Publications like Broadcasting, Advertising Age, & PR Tactics Use LinkedIn.com to network with Communication Professionals Join Professional Organizations like the AAF, AMA, IABC, PRSSA, NBS, BEA, SPJ and Others too Use Internships to Develop Important Employment Relationships Talk with peer students about contacts which they have developed for Internships and job opportunities

Still Hot Communication Industry Jobs Today Corporate Integrated Marketing Communication (advertising, branding, marketing communication, PR, and sales promotion. Corporate Video & Media Technology Internet Content Management Specialists Online News Writers & Editors Web Design & Internet Sales Services

Anatomy of Today’s Communication Job Market Who’s Hiring Communication Arts Grads Now? What are the Average Starting Salaries in Communication Industry Today? Professional Organizations & Associations Average Starting Salary of $30,000 with B. S. in Communication Average Starting Salary of $36,200 with an M. A. in Communication

Surprising Facts About Today’s Communication Employment Women continue to have more success in the communication labor market than do men. Graduates in traditional print journalism experienced a decline in the level of full-time employment. Graduates in PR, IMC, and Web design fared better than those in print journalism or broadcast media.

Job Centers Available for New Communication Graduates Make use of the PRSA Job Center athttp:// Use the IABC Job Centre athttp://jobs.iabc.com/home/index.cfm?site_id=65. Try out the National Communication Association Job Center at

Hot Communication Growth Job Areas for 2012 Communication Advertising Corporate Communication Integrated Marketing Communication Technology Media Technology (corporate audio and video) Internet Technology Broadcasting Sports Broadcasting Sports Marketing Sports Promotion

Absolute Essentials for Communication College Job Searches Be flexible and focused. Broaden the number of communication careers you are considering. Apply for as many jobs and recruiting opportunities as possible. Join professional communication organizations during your college studies. Network as extensively as possible with communication professionals through Linkedin.com and professional organizations during your college experience. Do at least two internships before during your college studies. If you have waited until the last minute to start a job search, don't panic. The hiring season is not as compressed as it was in the past. Keep trying.

Communication Career Opportunities BUSINESS Management Personnel Recruiter Trainer Sales Representative Public Information Officer Negotiator or Mediator HR Director Training & Development Manager Benefits Administrator Customer Service Representative ADVERTISING Marketing Strategist Media Planner Media Buyer Marketing Researcher Copy Writer Producer/Editor Voice Over Talent Creative Director Media Account Representative Station Representative

CORPORATE COMMUNICATION Director IMC Strategist Copy or Technical Writer Web Designer Graphic Designer Producer or Director Production & Editing Marketing Researcher Outsourcing Coordinator Advertising Agency Liaison Marketing Specialist Media Buyer PUBLIC RELATIONS PR Specialist Information Specialist Public Affairs Officer PR Director News Release Writer Press Conference Planner Speech Writer Media Analyst or Researcher Crisis Communicator Media Relations Lobbyist Communication Career Opportunities

BROADCAST MEDIA Station/General Manager Sales/Marketing Manager Program Manager News Director Music Director Camera Operator Public Service Director News Reporter News/Sports/Weather Anchor Producer or Director Copy Writer Control Room Technician PRINT/ELECTRONIC JOURNALISM Reporter Newscaster Editor or News Director Editorial Staff Assignment Editor Author Copy Writer Technical Writer Script Writer Commentator Photographer Communication Career Opportunities

INTERNET & WEB TECHNOLOGY Webmaster Web Designer & Internet Content Specialist Internet Services Representative Technical Support or Help Desk Technician Systems Analyst Network Administrator Audio/Video Streaming Technician Technical Copy Writer SPORTS BROADCASTING Sports Anchor Sports Play-by-Play Announcer Sports Color Commentator Sports Statistician Sports Program Producer or Director Sports Marketing Sports Information Sports Promotion & Publicity Communication Career Opportunities

Top Agency Employers in Advertising Edelman DDB Worldwide McCann Erickson (agency) Leo Burnett (agency) Ogilvy & Mather Limited Grey Campbell-EwaldDoner Draft FCB BBDO Worldwide Y&RJWT

Top PR Agency Employers Edelman – New York APCO Worldwide – D. C. Waggener Edstrom – Bellevue, WA Rudder Finn – New York Text 100 Global PR – San Francisco WCG – San Francisco MWW Group – East Rutherford, NJ Qorvis Communications - D. C. ICR – Norwalk, CT Schwartz Communications – Waltham, MA Reagan Communications - Boston Padilla, Speer, Beardsley – Minneapolis Coyne PR – Parsipanny, NY Gibbs & Soell – New York City Allison & Partners – San Francisco Cooney-Waters Group – New York French West Vaughn – Raleigh Zeno Group – New York McNeely Pigott Fox PR - Nashville Hunter PR – New York Peppercorn – New York Katcher, Vaughn, & Bailey - Nashville

Top U. S. Corporations with Internal Corporate Communication Departments Wal-Mart Stores Exxon Mobil Chevron ConocoPhillips Fannie Mae General Electric Berkshire Hathaway General Motors Bank of America Ford Motors Hewlett Packard AT&T Procter & Gamble J. P. Morgan, Chase & Company Citigroup McKesson Verizon American International Group International Business Machines Cardinal Health Freddie Mac CVS Caremark United Health Group Wells Fargo Valero Energy Kroger

Some Nashville Metro Communication Industry Employers Who Are Hiring Right Now Asurion Gaylord Opryland Mckesson MTV Networks ReachLocal Vanderbilt University WSMV-TV News 4 WTVF-TV Newschannel 5

Look For Jobs in Traditional Ways as Well as Through Networking Read the trade journals. Read Nashville area Business magazines. Look online in Google for Nashville communication industry jobs. Read the Help Wanted Ads in the Tennessean newspaper and website. Regularly check national, regional & local job sites. Look at Nashville company websites under “Jobs.”