Social Media 101 SAHAR CONSULTING

Social Media 101 SAHAR CONSULTING 2

Little History A conversation is going on in an executives’ meeting: We can’t allow the employees to do this We will loose control of our brand Employees will take time from their work Legal implications of the FDIC regulating communications- Legal liability What are they talking about? SAHAR CONSULTING 3

Is it ? Facebook? Blogging? Twitter? Linkedin? SAHAR CONSULTING 4

? 5 WRONG

Answer It was a 1997 conversation is about “Using s” Nowadays we are totally dependent on s that made faxes and writing memos almost obsolete, Social media is currently is decreasing our dependency on s. s were considered a fad, waste of time, only for college students then, exactly like social media is considered now is a social application a way to distribute scams &pornography, but we learned to sift through it- sounds familiar about Social Media? SAHAR CONSULTING 6

Outbound VS Inbound? Outbound VS Inbound? SAHAR CONSULTING 7

What is Inbound Marketing SAHAR CONSULTING 8

Rethinking Marketing OutboundInbound TelemarketingSEO/ SEM TradeshowsVirtual tradeshows & Blogs Direct MailSocial Mail 2.0 Cold CallingSocial Calling 2.0 BlastRSS feeds/ alerts Print ads TC/Radio ads Free tools/ trials Viral campaigns InterruptionPermission 9 BroadcastSocial Media Brand in controlAudience in control One way delivery2 way communication Repeating the message Adapting the message Focused on brandFocus on adding value to audience EducateInfluence/ Involve CO creates content User create content PushPull

What is Social Media Social Media is about 2-way conversations to facilitate continuing dialogue & communications with intended audience. Social Media includes: Search Engines, Social Networks, blogs, Vblogs, micro-blogs, message boards, IM, webcasts, , podcasts that allows community interaction using web 2.0 SAHAR CONSULTING 10

Social Networks Social Networks are Online meeting places that allows consumers, influencers to create, share, interact with& build content Examples: Flickr, Youtube, Linkedin, Facebook, Twitter, Amazon, Technorati, Wikipedia, Digg, newsvine Social Networking is like a live Cocktail Party with no constraint of time or place SAHAR CONSULTING 11

Statistics from Compete.com 22% would read or write a product review online or in a blog 39% subscribe to an RSS feed 45% visit social networks to find out about product sales or discounts, also 45% have started their own blogs & 73% of active online users read a blog 47% will go to social networks to download a free gift or coupons 55% upload photos online 57% joined Social Networks 83% watched videos online SAHAR CONSULTING 12

Why should you care? SAHAR CONSULTING 13 Conversations Groups Communities Are taking place right now online either we like it or not. Not getting involved is like burying our head in the sand, and can cause irreparable damage to our brands

Social Media Landscape SAHAR CONSULTING 14 It is very noisy

Social Media landscape SAHAR CONSULTING 15 I- Communications: Blogs, Micro-blogs & Social Networking, Google, Yahoo

Social Media landscape II- Collaboration: Social Bookmarking & discussion forums sites SAHAR CONSULTING 16

Social Media landscape III: Multi-Media sites: Multi-media sites to share Photos& Videos- In real-time as well SAHAR CONSULTING 17

Social Media landscape IV: Entertainment/ Virtual sites: Virtual worlds, Games, online gambling& Harry Potter World SAHAR CONSULTING 18

The 3 social networks mostly used SAHAR CONSULTING 19 Linkedin Facebook Twitter

Linkedin Linkedin is the only professional based network It has almost 49 millions members worldwide, 50% in the United States Average income on LI is $109, Fortune 500 companies are on LI Decision makers and CEOs are on LI Connections are 1ry, 2ry and 3ry Establish yourself in the Q&A forum/ groups SAHAR CONSULTING 20

Linkedin 21 Ways to maximize usage of LI: 1.Fill you profile properly 2.Upload your picture 3.Get 3 recommendations 4.Use the event applications 5.Use the box.net application 6.Upload samples of your work 7.Use Keywords for SEO 8.Use the updates 9.Connect to your blog 10.Establish yourself in the Q&A forum 11.Share in the groups section you are allowed to join 50 groups at any one time 12.Connect with people

Facebook FB is the 5 th most popular site on the Social networks It has 110M active users #1 Photo-sharing site 6M active groups The highest ranking Fan pages are: Obama, Nutella, Dr. House & Twilight Business pages exist/ Ads SAHAR CONSULTING 22

Twitter Is a micro-blogging site 140 characters It is updates about “What are you doing now” n real time Its flexibility lies in the capability to update status from the web, IM or Cell phones Its traffic increased 800% in 1 year 4M active users Was used by news media during Iran Elections Obama, white house, WN, JetBlue use Twitter SAHAR CONSULTING 23

Why Social Media matters SAHAR CONSULTING24

Why Social Media Matters SAHAR CONSULTING 25

Compete.com statistics 26

Expansion of Social Networks SAHAR CONSULTING 27

Demographics of Social Networks 28 Jump of users ages Years: 26% (05)- 45% (08) 75+ Years: 17% (05)- 28% (08)

How can business be a part of this SAHAR CONSULTING Identify: Your audience, your key influencers. Protect against brand hijacking 2- Listen: Use Google alerts, RSS feeds, Twitter, analytics, Social buzz, Backtype, Trenderr, Board Reader

How can business be a part of this SAHAR CONSULTING Engage: Comment on Blogs& Articles Add to groups on Facebook/ Yahoo Offer specials/ promos on FB/ Twitter 4- Promote: After establishing relationships, PULL your audience to your services by constant new and relevant fresh content

In Summary SAHAR CONSULTING 31

NETiquettes Social Media is a 2 way street Politeness Transparency Authenticity Virtual friends can be leveraged Always add value Build relationships/ strengthen connections It is here to stay SAHAR CONSULTING 32

Social Media 101 Prepared by Sahar Andrade SAHAR CONSULTING Where Excellence Is Preferred SAHAR CONSULTING 33