Increase Your “Y”  Traffic  Users  Donors  Sales  Profit

Jack Welde Founder and CEO, Smartling former: eMusic, SVP Product US Air Force Pilot Computer Engineering / Linguistics at UPenn

Minna King VP, International, SurveyMonkey former: International head at LinkedIn, Shopping.com and Overture Multilingual; MA & BA from McGill

Agenda  Translation & Technology (Jack)  Web 2.0 Use Cases (Jack)  SurveyMonkey Experience (Minna)  Q & A (All)

From a Web 2.0 Perspective State of Translation Technology

Smartling (n.) A cloud-based software platform for translation management and delivery of your website and/or mobile apps.

Industry Trends

Issues Affecting Web 2.0 Companies  Translation / localization often an afterthought  Short timelines  Continuous deployment / near-realtime turnaround  Hybrid approach to translation (pro, crowd, MT)  Tech ecosystem: marketing website, web application, mobile, , data (json, xml)

Web 2.0 Localization

Helping People Make Better Decisions... Globally  Over 9M registered users  Easy-to-use, cloud-based, self-service platform with customers distributed across industries

That was then...

This is now...

13 English Spanish Portuguese French Swedish German Italian Finnish Dutch Danish Japanese Norwegian Traditional Chinese Korean 200+ countries, 14 languages

14 Timeline English-only Viral growth in UK, Canada & AustraliaViral growth in UK, Canada & Australia English-only 2010 Remove blockages to viral adoption 13 languages13 languages 21 currencies21 currencies Regional payment methodsRegional payment methods Tax efficient EU HQTax efficient EU HQ Customer service for European languagesCustomer service for European languages2010 Remove blockages to viral adoption 13 languages13 languages 21 currencies21 currencies Regional payment methodsRegional payment methods Tax efficient EU HQTax efficient EU HQ Customer service for European languagesCustomer service for European languages 2011 Spurring viral adoption 3 more languages3 more languages Marketing & PRMarketing & PR Local in-country presence and partnershipsLocal in-country presence and partnerships2011 Spurring viral adoption 3 more languages3 more languages Marketing & PRMarketing & PR Local in-country presence and partnershipsLocal in-country presence and partnerships

Global Works  Establish a truly global organization where everyone has input & visibility  The Y: 51% of new revenue coming from International

Q & A Time Jack Welde Minna King