LinkedIn LinkedIn for Federal Contractors: Enhance Your Brand and Build Relationships Presented by: Oliver Yarbrough, M.S., PMP Speaker | Trainer | Coach.

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Presentation transcript:

LinkedIn LinkedIn for Federal Contractors: Enhance Your Brand and Build Relationships Presented by: Oliver Yarbrough, M.S., PMP Speaker | Trainer | Coach

Rainmaker Growth Partner s Learning Objectives | Rainmaker Growth Partners

Fundamentals of LinkedIn

Rainmaker Growth Partner s I. Why Are You on LinkedIn? | Rainmaker Growth Partners Why Am I Here?

Rainmaker Growth Partner s II. Define Your Why | Rainmaker Growth Partners Why Am I On LinkedIn? Increase Revenue Increase Brand Recognition Make Strategic Connections Conduct Research

Rainmaker Growth Partner s III. LinkedIn is a Professional Business Ecosystem | Rainmaker Growth Partners ec·o·sys·tem A system formed by the interaction of a community of organisms with their environment.

Rainmaker Growth Partner s | Rainmaker Growth Partners LinkedIn is more than a numbers game …it’s about QUALITY over quantity.

LinkedIn Build Your LinkedIn Brand

Rainmaker Growth Partner s I. Merge Your Offline and Online Interactions | Rainmaker Growth Partners OFFLINEONLINE Dossier LinkedIn Profile Seminars Webinars Websites Company Pages Meetup Groups LinkedIn Groups References Recommendations

Rainmaker Growth Partner s II. Be Sociable Where Do I Engage? GroupsApplicationsMessaging | Rainmaker Growth Partners

Rainmaker Growth Partner s III. Engage Your Network | Rainmaker Growth Partners How Do I Engage? Share UpdatesLeave Comments Provide Recommendations Give Endorsements

Become a Center of Influence

Rainmaker Growth Partner s | Rainmaker Growth Partners LinkedIn is to sales …as a cocktail party is to networking. ~ 1 st Focus on BUILDING RELATIONSHIPS 1 st rather than selling.

Rainmaker Growth Partner s I. Offer Valuable Content | Rainmaker Growth Partners Engage your connections and followers with valuable content

Rainmaker Growth Partner s II. Join Targeted Groups | Rainmaker Growth Partners Engage your connections and followers in targeted groups

Rainmaker Growth Partner s III. Add Relevant Skills | Rainmaker Growth Partners Engage your connections and followers with relevant skills

Rainmaker Growth Partner s IV. Post Timely Updates | Rainmaker Growth Partners Engage your connections and followers with timely updates

LinkedIn LinkedIn Action Plan

Rainmaker Growth Partner s I. LinkedIn Action Plan | Rainmaker Growth Partners LinkedIn… Unlock the Power of LinkedIn… CONNECT Strategically ADD Descriptive Keywords POST Status Updates LINK Blog Posts REQUEST Recommendations JOIN Targeted Groups PERSONALIZE Messages ANSWER QuestionsCREATE Company Page

Rainmaker Growth Partner s II. LinkedIn Action Plan – cont | Rainmaker Growth Partners $TARTED Get $TARTED Today! 3 Steps to Success Step I – Define Your Why Step II – Build Your Brand Step III – Become a Center of Influence

Connect with me on LinkedIn! Need help? Call me ~