+ How We Read s Differently CS598KGK Design Project 2 – Chang Liu

+ Two people 1. A professor whom I work with I am doing TA for one of his courses We often use to communicate 2. An ecommerce website who sends me news about its products and deals It sends me information almost every day about deals that I might be interested in

+ Purpose How do communication about work and communication for advertisement differ? Learn about the differences in the communication patterns their assumption and expectation about the way I read their s Visualize the difference in the timing when they send me s the way I read their s

+ Features to visualize and why A. Time of the day when the was received To learn the timing when they send me s B. Length of time for me to read the To understand how I read their s C. Length of time I spent on each scrolling screen To understand how I read their s Most often I read s on my smartphone On a smartphone you need to scroll to read long s Knowing the time I spend on each screen may help understand the way I read their s

+ Data collection A. Time of the day when the was received Time stamps recorded by inbox B. Length of time for me to read the Measured as I re-read the C. Length of time I spent on each scrolling screen (the time I have spent reading the ) / (the number of the scrolls I have made to read the )

+ Data collection s I received within last two weeks Jan 27 – Feb 9 Only initial s from them count Replies to my are ignored in order to better understand when they want to send me s

+ Visualization process A. Location of the circle: time and date when the was received B. Radiation of the circle: length of time for me to read the C. Color of the circle: length of time I spent on each scrolling screen 0-3s: Red; 3-6s: Orange; 6-9s: Yellow; 9-12s: Green; 12-15s: Blue; 15-18s: Navy; 18s and longer: Purple

s from the professor s from the ecommerce website

+ Findings Shorter time spent on each scrolling screen for the ecommerce s I do not read every words on the ecommerce . I only look for what I am interested in. I read the professor’s s carefully. I try to understand what he is trying to say and make sure I do not miss any important things. s from the ecommerce website stretches vertically; s from the professor stretches horizontally in the figure The ecommerce website sends me at a constant timing. It sends in the middle of the night so that I will wake up and read it at the beginning of the day. They must expect that I will not pay much attention, so they may be assuming that is the best timing. The professor does not send me constantly, but when he sends he tends to send me a series of s, which shows we communicate more flexibly and as needed. He expects that I will pay attention to his s anytime, so he can assume anytime during the daytime is a good timing.

+ Thank you! Any other insights from and interpretations of the visualization are welcomed