Jon Rivers| Data Masons Deconstruct the Power of LinkedIn to Generate Sales.

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Presentation transcript:

Jon Rivers| Data Masons Deconstruct the Power of LinkedIn to Generate Sales

Your Presenter Partner Channel Mgr / Social Media Data Masons EDI ISV Guest Speaker for Dynamic Communities / Partner Connections & Author Social Media Believer 11,000+ LinkedIn Connections with approx 60-70% working in the Dynamics Ecosystem Twitter Followers

Good… bad…. ugly Profiles Company Profile What is your connection type? Communicating with your Connections Utilizing Groups Researching/Researched What is Pulse? Integration to Dynamics CRM Q&A Agenda

Display a professional photo Write a compelling headline Add your education Add contact information – Business versus Personal Customize links Good… bad…. ugly Profiles

Personalize your profile URL Tell your story in your summary Update your work history Ask for recommendations Good… bad…. ugly Profiles

Completing Profiles Employees Engaging content Paid advertisements Analytics Company Profile

What is your style? – Connect with people you know – Open Networking – Focused Networker Connections - Private or Open for others to see? Leveraging Mutual Connections What is your connection type?

Bi-Yearly Communications – Exporting LinkedIn Connections Regular Updates – Sharing relevant information via your profile Communicating with your Connections

Write a compelling subject line Be brief Select recipients carefully Make it about them Start a conversation Communicating with your Connections via InMail

Personalize your messages State a clear call to action Focus on quality versus quantity Communicating with your Connections via InMail

Overview Owning groups & Moderating Vertical/Domain Expertize How to post and/or what to post? Open verses Closed groups Promote via other Social Media Channels Utilizing Groups

Researching Companies/Individuals – Company Profile(s) – Individual Backgrounds LinkedIn Updates Remember: Your next client is probably investigating YOU! Check “Who’s viewed yo ur Profile” Researching/Researched

Blogging via LinkedIn What is Pulse?

Integration to Dynamics CRM

Questions & Answers

How to build a LinkedIn profile that gets noticedHow to build a LinkedIn profile that gets noticed by Jeff Shuey New Ways to Engage with Who’s Viewed Your LinkedIn Profile New Ways to Engage with Who’s Viewed Your LinkedIn Profile by Sachit Kamat Does Microsoft Dynamics CRM Connect to LinkedIn? Does Microsoft Dynamics CRM Connect to LinkedIn? LinkedIn, Dynamics CRM and Social Selling Useful Resources

Where to find me? During this event & UG events

THANK YOU Please fill out your evaluation