Lori Ruff Advanced LinkedIn Strategies for Business

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This is blended experience… o 25% Pure FUN o 25% Pure Business o 50% is a sweet sounding mix of the two 75% LinkedIn, 25% Other What to expect… 3© Copyright Integrated Alliances - All Rights Reserved

Profile = a database record Connected Records = network User Generated Content (UGC) Rules? Social Media Defined 4© Copyright Integrated Alliances - All Rights Reserved

LinkedIn = The BUSINESS-TO-BUSINESS version of Social Media © Copyright Integrated Alliances - All Rights Reserved

Who are those users? Tech IT Web Finance Entrepreneur Investor Manager © Copyright Integrated Alliances - All Rights Reserved

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METHOD (OLOGY) TO THE MADNESS 1. Profile 2. Network 3. Search 4. Reach Out 5. Do Business © Copyright Integrated Alliances - All Rights Reserved

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Who gets the call? The deal? 10© Copyright Integrated Alliances - All Rights Reserved

LinkedIn Profile, in short It’s… Your Professional-Business Credibility Your Biography, Business Resume Your Brochure or Ad −For you AND your company 11© Copyright Integrated Alliances - All Rights Reserved

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Profile Components A. Name, Headline, Photo B. Summary & Specialties C. Experience & Education D. Additional Information - Web Sites - Twitter - Interests - Groups and Associations E. Contact Settings - Personal Information LinkedIn Groups A B C D E 13© Copyright Integrated Alliances - All Rights Reserved

Header 14© Copyright Integrated Alliances - All Rights Reserved Edit or View Profile −Name & Location −Industry −Headline −Photo −Status −Public Profile

Headline – Your Sound Bite Shows in searches, incl. GOOGLE Your credentials 120 characters, use 100+ Special Formatting Characters ◊ ► ■ ♦ ● ○ I 15© Copyright Integrated Alliances - All Rights Reserved

Status – What are you working on? NOT What’s Happenin’ RIGHT NOW 140 characters, use 100+ Update every 1-4 weeks Links e.g. 16© Copyright Integrated Alliances - All Rights Reserved

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Big network, lot’s of prospects Small network, fewer prospects 18© Copyright Integrated Alliances - All Rights Reserved

Network Tom Dick Harry YOU Connected 19© Copyright Integrated Alliances - All Rights Reserved

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People you already know Co-workers Industry contacts Clients, prospects New people you meet Get started inviting… 21© Copyright Integrated Alliances - All Rights Reserved

Invite The Top People* within Region Industry Job Title Keyword Risky – use care! The “Influencers” More advanced inviting… * Sorted by Connections 22© Copyright Integrated Alliances - All Rights Reserved

Join Groups! Region Industry Personal Interest Keyword or Job Title Power Network Build… 23© Copyright Integrated Alliances - All Rights Reserved

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Find them, then… Invite them from their Profile 25© Copyright Integrated Alliances - All Rights Reserved

“I though that we might both benefit from connecting networks.” “I’m a helpful networker that would like to connect with you.” “We used to work together at The Company; we should connect on LinkedIn.” Please Accept my invitation 26© Copyright Integrated Alliances - All Rights Reserved

“On the Flip Side” © Copyright Integrated Alliances - All Rights Reserved 27

Turn Inbound Invitations into Opportunities THE ORDER is critical… 1.Invitations – check your Inbox 2.Look at THEIR profile FIRST for biz op ideas 3.Reply “Thank You for the Invite, I see…” 4.ACCEPT it (automatically archived) Copy/Paste is your buddy… 28© Copyright Integrated Alliances - All Rights Reserved

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Like an “online Yellow Pages” 31© Copyright Integrated Alliances - All Rights Reserved

Or, search on keywords, titles… 32© Copyright Integrated Alliances - All Rights Reserved

The Results 33© Copyright Integrated Alliances - All Rights Reserved

RESEARCH others on LinkedIn before you contact them RESEARCH companies on LinkedIn before you engage them CHECK OUT others who are contacting YOU before responding 34© Copyright Integrated Alliances - All Rights Reserved Before making that call or while “on the line”

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Different views from different seats 1’s (easier): –Direct Messages or 2’s and 3’s (harder): –Invitations to connect –Introductions through others –Direct Messages –As a Fellow Group Member –InMail messages (pd acct. only) YOU 36© Copyright Integrated Alliances - All Rights Reserved

Power Up Your Groups 1.Groups –Search –Direct Messages – –Invitations to connect 2.Introductions 37© Copyright Integrated Alliances - All Rights Reserved

Introductions can be your key… Just like in real life… Limited # allowed by LinkedIn Hard getting Introductions to “3’s” Delays YOU -> Pass through -> -> 38© Copyright Integrated Alliances - All Rights Reserved

Contact Settings Define When/If/How it’s OK to contact you Might include Address, Phone Number Select ALL 8 Options I can’t go for that Hall & Oates, © Copyright Integrated Alliances - All Rights Reserved

LinkedIn Applications Show on Profile, Desktop Marketing Applications Collaboration uses Most Popular: −WordPress Blog, SlideShare, Amazon, Google Presentations 40© Copyright Integrated Alliances - All Rights Reserved

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“Takin’ Care of Business” Market your services Sell, Sell, Sell Find partners Recruit employees

Thank You To get the most value… Get the Book at Build your profile… …WITH THE RADIO ON Connect to Mike & Lori or © Copyright Integrated Alliances - All Rights Reserved