Social Media Basics for British Printing Industries Federation

BDM access a number of funding streams in order to bring you cost effective training, this course has has been brought to you courtesy of funding provided by AWM and the West Midlands Business Operations Leadership Project in conjunction with BDM. ‘Improved Business Performance through Improved Personal Performance’

Your Social Media Basics course is delivered by Jean Maund in collaboration with Just ask Jean. Facebook:facebook.com/justaskjean Linkedin:

Social Media Basics 10 th November 2011

Jean Maund Facebook:facebook.com/justaskjean Linkedin:

Timetable

Objectives Introduction to social media –What is social media –Why we need it in our businesses –How to choose which social media to use –General points to consider –How to manage and monitor social media

Twitter –The importance of your profile –Twitter jargon –Finding people Facebook –Creating a business page –Groups – creating and joining Linkedin –The importance of your profile –Finding key people to connect to –Questions, events and groups

Concerns? Questions?

Why bother with social media? Statistics Know, Like & Trust factor

General Guidelines Be social –interact –comment –share Don't always be selling Which social media to use Netiquette

Twitter/Facebook

Similarities Personal Visitors are more likely to be looking for entertainment rather than business. Other people can –Share –Comment Can be VERY distracting

140 characters Micro-blogging site Anatomy of a Twitter page :

Language Tweet # hashtag –#FF Follow Friday RT Retweet DM Direct Message

Facebook

Use to Make offers /discounts etc –Burt’s BeesBurt’s Bees Other examples: – – – http://

Business Pages

Things to consider Friendly URL e.g Have more than one admin Check security and sharing settings

Understanding LinkedIn The Social Network for Business Professionals

What Is LinkedIn? A social media network where business people grow their networks and expand their business connections

The Benefits of LinkedIn Talk directly with decision makers Accessible from any computer, any time of day Identify, research, contact, follow up, engage & maintain your prospects all in one place

Creating Your Profile Your profile = resume, business card & elevator speech all rolled together What type of image do you want to project? What type of prospects do you want to reach?

Creating Your Profile How will you position yourself and contribute your expertise? How are other leaders using LinkedIn? Check out your competitors’ profiles Adjust your profile as necessary

LinkedIn Leaders Do some research about who’s a leader using LinkedIn 1.Go to Google.com 2.Type in the search string site:linkedin.com “your keywords” 3.Replace the phrase “your keywords” with terms related to your specialty

Finding LinkedIn Contacts Contacts can be imported from your address OR you can skip this part for now by choosing “Skip This Step” at the bottom of the screen

Finding LinkedIn Contacts

Manually enter your contact addresses to send invitations

Writing Your Profile 1. Click the “Profile” menu from the Navigation toolbar 2. Choose “Edit Profile” from the drop-down menu

Writing Your Profile Enter your experience Click on the blue links to add more information

Writing Your Profile

Connecting With People After importing contacts, each person will receive an invitation to connect with you If they accept the invitation, you’ll be connected

Customizing Your URL Customize your URL for branding purposes Easy to remember Promote your signature on your blog, Facebook pages & signatures to drive traffic to your profile

Customizing Your URL 1. Select the “Profile” menu from the navigation bar 2. Click “Edit Profile” from the drop-down menu 3. Scroll down the page until you see your “Public Profile” website link 4. Choose the “Edit” function to the right of your link.

Customizing Your URL

Your Home Page See status updates from your network connections Respond directly by using the “Like”, “Comment”, or “Send a Message” links under each update Liking or commenting are ways to gain attention of hard to reach contacts

Your Home Page Post your own updates by entering messages into the empty conversation field

LinkedIn Answers

LinkedIn Groups Strengthen connections in an exclusive forum Where LinkedIn members share common skills, experiences, industry affiliations, and goals Private groups have the authority to accept or deny your request

Bringing it all together Your marketing plan Monitoring and control –Google Alerts Managing/scheduling –Hootsuite –Bufferapp Linking with each other and your blog/website

Recommended reading Know me, Like Me, Follow Me – Penny Power Groundswell – winning in a world transformed by social technologies – Charlene Li and Josh Berrow Crush It! – Gary Vaynerchuk