Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Slides:

Advertisements

Similar presentations

Integrating people, process and technology! Social Media Specialist Making a Difference in Business.

Advertisements

1 Social Media 2.0: Managing Social Media Effectively Alice Gaston Program Assistant, WAP.

Level 2 Award in Social Networking for Business Day 3 Tutor: Alan Jarvis.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director,

Created by: Stephanie Marro.  Build Online Presence and Personal Brand  Network with personal and professional connections  Job Search  Access resources.

ENTREPRENEURIAL TOOLBOX Entrepreneurial Toolbox Series: Marketing Your Business with Social Media Presented By: Evan Urbania & Matthew Ray ChatterBlast.

Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.

Social Media: Connecting Students & Faculty With Your School.

Lecture 11 Social Media & its Impacts on Society.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Marketing Communications Services Hayward, WI.

Social Media Sessions Social Media - Research Alan Long Senior Account Director.

There are four distinct stages of Social Selling, which is the new way business development professionals are getting the edge. Embrace these steps, make.

By Daragh Social Media Strategy for a Political Campaign.

Conscious Solutions Rich Dibbins Business Development / Social Media Consultant “Social Media Marketing for 2015.

What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.

Social Media A BETTER WAY TO MANAGE YOUR ONLINE PROFILE!

+ Social Media Emily Robinson Empowered Women International Social Media Intern Wednesday, April 23 rd, 2012.

Professional Networking Social Media. Session Overview Why online networking? Popular and useful Social Media What next?

Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing.

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Intro to Social Media Marketing.

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

Social Media Strategy Non-profit Organization. Platforms to Establish Facebook Blog Twitter YouTube Linked-In.

Creating an Online Professional Presence Using Social Media.

Social Media for Business Case Studies Video 5 Social Media Training for Business Teachers #socialmediacasestudies.

Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 1 Using LinkedIn.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

Attract and capture your consumers attention Only when you put yourself in the conversation can you develop and nurture the clients who are actively interested.

What is Social Media? And how best to use it.

Social Media The term Social Media refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue… It introduces.

Social Media for Administrators and Teachers Candice Hoyt Toolbox for Teaching Stacy Erickson Organized Social Media.

Developing your social media profile Decoding Social Media February

DEEWR Solution (AJS Website) Presented by: Wan Akmal bin Wan Mustaphau Bilal Abbasiu Muhammad Fahimu Hissan Khalidu

Social Media for Writers Presentation to Dorset Writers Network 10 th January 2015.

Social Media By Amanda Carter & Nicholle Hinkle.

Social Media 101 An Overview of Social Media Basics.

SOCIAL MEDIA TRAINING! FOR IMAMS How to use this effectively for Propagation of Islam.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Social Media and Your Career How to use social media to land your next job Confidential -- Copyright Web Developers of New York All Rights Reserved.

Marketing through Social Media Presented by the Monroe County Public Library.

National Property Law Conference Solicitors fight back.

Use Your Social Profiles To get Search Engine Optimized.

Public Relations & Social Media

Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,

Dominique Renault. > Groups Groups - A group can be set up by any user and can be set to private. These are generally used by smaller groups of people.

How To Use Social Media to Launch Your Career. The most important social media outlet to be active on is LinkedIn. This site provides valuable tools that.

Engaging the audience. Social Media is a Universe A way to talk with supporters and key stakeholders So, be a connector. Reciprocate. Empower your audience,

CHAPTER ONE. SOCIAL MEDIA using it to locate new hires 94% of 18 to 34 year-olds found their last job through a social network 73% over 50% of employers.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

How Social Media Changed The World Of Event Planning By Olivia Burke.

Top Social Media Platforms for Professionals. Top Benefits Networking The Job Search Keeping an Eye on Your Brand Keeping an Eye on the Industry 2.

 Define social networking  Options for using social networking in recruitment, admissions, and matriculants  Examples.

PROFESSIONALISM AND SOCIAL MEDIA Created by: Bedig Galladian.

Personal Branding. Objectives How do you see yourself? How do others see you? What is your personal brand?

Scoring Goals with Social Media An Inside Look at Promoting Effectively.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Professional Social Networking Career Advising Career Advising Southern Connecticut State University Southern Connecticut State University.

Social Media Marketing. Show of hands Four Stages of Social Media Courtesy of

Public Relations & Social Media. Public Relations What is.

Aberdeen Networking Event Workshop

Social Media Dominique Renault.

Professional Social Networking

Presented By: Evan Urbania & Matthew Ray ChatterBlast Media

Social Media Marketing Strategy Template

Social Media Marketing Strategy Template

Presentation transcript:

Social Media Marketing

Show of hands

Three Stages of Social Media Courtesy of

Am I bovvered? Lauren is!

Just How Big is Social Media?

Social Media Engagement Model Unengaged Highly Engaged Un Targeted Highly Targeted CONNECT BROADCAST CONVERSE SHARING

How it all connects

Social Media Marketing It’s all about raising your profile It takes time and commitment Listen -> Talk -> Engage It’s not about technology Relax: it’s traditional legal marketing Word of mouth reputation is the result Social Media Care…whats that?

LinkedIn – The Basics I want to know what YOU do, not just what your job title is! Use a good photo Don’t be ashamed of your past A brief summary of who you are as an individual

What does it all mean?

What's the difference ?

What can you find ?

Measureable Results

LinkedIn advertising Company size, Industry, Geography

LinkedIn looks Different Endorse specific skills with one click Notifications have changed in your toolbar Company page updated allowing a new “banner” Follow thought-leaders e.g. Richard Branson & apply to become one

LinkedIn Do’s and Don'ts

LinkedIn Actions Improve your Company profile Get more Fee Earner profiles added Build your connections A “button” on your staff profile won’t do it! P.S. Connect with me on LinkedInLinkedIn Do NOT ask for recommendations Research prospects before you meet Make some “LinkedIn” time each week Join some Groups. Start one?

Twitter What can you say in 140 characters? Try and post a tweet once per day Don’t post TOO often, you lose followers Design a background Sector specific Twitter accounts Re-tweet to build relationships Hootsuite – use to schedule Tweets

Use your Twitter background

Mine’s bigger than yours!! Last updated on 12 May 2014 NameTwitter AccountFollowers Stephen Frystephenfry6.8m Silverman SherlikerLondon_Law_Firm18.8k Grant ThorntonGrantThorntonUK11.5k Stephensons Solicitors LLPSolicitorsLLP5,161 Walker Smith Way SolicitorsWalkerSmithWay3,856 MogersMogersLaw3,166 Osborne Clarke 1,963 Conscious SolutionsConsciousSol1,716 Wards Solicitorswardssolicitors1,508 Clarke WilmottThree accounts1,203 Wedlake Bellwedlakebell777

Give your Tweets Superpowers

Hootsuite – save time! Conscious can “connect” with 3,466 people on LinkedIn

Facebook Not just for kids!

Get a decent Facebook page

Competitions

Facebook advertising Sex Age Status Geography Events (Birthday, Moving house) Education (Level, establishment) Employment Interests Connections (via Fans)

Google+ Started in 2011 – so still in its infancy stage You must have a Google account 3.5m users in the UK 42% of users are / Mostly a male audience Integrates with everything Google 20% market share in 2013 for social media platforms – that’s Huge! Important for any with a YouTube account Features similar to Facebook

Social Media Care

What social media to use? B2BB2C LinkedIn Twitter Facebook Blogging YouTube Pinterest Google+ Do a lotDo someDo a little