© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  1 CMI Analytics Report July 2012

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  2 What Happened in August  10 Specialty Report Released Press Release pushed out, link included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn Report covered by MM&M and Pharmalot  Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in PM360 Link to article included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn  POV on direct mail marketing released to clients & employees Link to POV included in The Scoop 8/15 POV was posted on CMImedia.com  Eileen O’Brien used CMI/Compas report “Engaging Nurse Practitioners and Physician Assistants Using HCP-Level Promotional Access and Preferences” as central focus for her SirenSong blog article

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  3 10 Specialty Report Since the 10 Specialty Report was released, we have received over 150 requests for the report via the CMIMedia.com request form * *As of 8/24/2012

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  4 Analysis of Social Media Sites  Twitter – Number of followers rose again this month.  Facebook – Number of “likes” rose slightly again in August.  LinkedIn – Followers on LinkedIn rose for CMI, but remained level for other companies CMI LinkedIn page broke 400 followers  YouTube – New views on YouTube are down from June, however TEDMED videos are attracting more views and are now all in top 10 viewed.  POVs – ‘Do Not Track’ Privacy POV distributed to clients.  Press Articles –

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  5 Twitter, Facebook Twitter

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  6 More Facebook Stats

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  7 LinkedIn (Followers), YouTube (Views) LinkedInYouTube

Readership & Breakdown for PM360 *includes Pharmaceutical, Device, Diagnostic, Equipment & Product companies **includes Market research, Creative/Design firms, Consultants, Government Agencies, Law firms, Trade Associations, etc.

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  9 CMIMedia.com: Key Findings  Visits, Unique visits, pageviews, and new visits all increased in August vs. avg monthly Majority of site visit increase came from users referred from pharmalot.com o Users coming from Pharmalot were referred from the CMI 10 specialty report that featured a link to our website – Users only came to the site from August 14 th -18 th with 52% of the visits on August 14 th.  There was an increase in visits this month from linkedin.com, prbweb, and t.co  Still no correlation between the average duration on site and when postings occur for any particular day

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  10 Overview – Aug vs Average Monthly  There was an overall increase in activity in the month of August MetricAvg Jan-JulyAugust%change Visits 2,1142,838+34% Unique Visits 1,3131,726+31% Page Views 6,7677,143+6% Pages/Visits % Avg. Visit Duration % Bounce Rate 34.94%35.42%-1% % New Visits 59.61%63.99%+7%

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  11 Overview of Traffic 8/1: Crowdsourcing promoting Buying Services posted internally to employees, Twitter, Facebook & LinkedIn 8/9: posted article from The Scoop on Facebook 8/13:10 Specialty Report press release pushed out -Link included in The Scoop, CMImedia.com, Twitter, Facebook & LinkedIn 8/15:POV on direct mail marketing - link included in The Scoop, CMImedia.com, Twitter, Facebook & LinkedIn 8/16:Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in PM360 - link included in The Scoop, CMImedia.com, Facebook, Twitter & LinkedIn 8/16:MM&M covered our 10 Specialty report posted: on The Scoop, CMImedia.com, Facebook, Twitter & LinkedIn 8/16:ByDoctor® Promotional Accessibility Analysis Report on NPs/PAs - posted on CMIMedia.com, Facebook, Twitter, & LinkedIn 8/17:Pharmalot covers 10 Specialty Report Posted: Twitter, Facebook, LinkedIn & CMImedia.com 8/23: Crowdsourcing promoting Project Coordinator, ByDoctor and Data Assets posted internally to employees, Twitter, Facebook & LinkedIn 8/22:Eileen O’Brien used CMI/Compas report Eileen tweeted article & handle - article posted on FB, Twitter, CMIMedia.com 8/23,8/27,8/30,8/31: posted article from The Scoop on Facebook

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  12 REFERRAL VISITS:  The traffic from m:localhost:81, t.co and Compasonline.com were the top 3 pages that had the most pages/visit in August Users coming from m,localhost:81 are coming from TEDMED 2012 page. The majority of t.co users were referred to the Research Reports tab in the Insights section of the website as well as the POV entitled “Effectiveness of Direct Mail Marketing to HCPs” posted 8/14.  In August, visits from m.localhost:81 had the longest duration followed by compasonline.com and t.co Outside of the previously mentioned sites, PR Web is the only other site that drove a higher than monthly average visit duration.  There were three new referral sites in August: FDAweb.com, m.localhost:81 and Pharmalot.com M.localhost:81 has to do with TEDMED FDAweb.com, is a food drug administration news, review, compliance website.  In August, PRweb.com, phillyadclub, and t.co drove higher than average site visits The majority of t.co referrers came from the Research Reports tab in the insights section of CMImedia.com.

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved. Page  13 Conclusions  10 Specialty Report Released Press Release pushed out, link included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn Report covered by MM&M and Pharmalot  Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in PM360 Link to article included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn  POV on direct mail marketing released to clients & employees Link to POV included in The Scoop 8/15 POV was posted on CMImedia.com  Eileen O’Brien used CMI/Compas report “Engaging Nurse Practitioners and Physician Assistants Using HCP- Level Promotional Access and Preferences” as central focus for her SirenSong blog article