Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.

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Presentation transcript:

Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain Web Marketing © 2014 Watermelon Mountain Web Marketing 1

 An overview of popular social media useful to non-profits  Which social media channels work well to achieve non-profit goals:  Encourage Volunteer Participation  Increase Event Attendance  Increase Membership  Raise Funds © 2014 Watermelon Mountain Web Marketing 2

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 Communications tool for listening  Starts conversations  Encourages people to pass it on  Finds ways to travel on its own  Invites comments and feedback © 2014 Watermelon Mountain Web Marketing 4

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 Facebook – general networking, targeted ads  Twitter – news, events, reminders  LinkedIn – professional networking  Pinterest – image sharing  YouTube – video sharing  Meetup – local live activities  Kickstarter – crowd funding  Change.org – petition site © 2014 Watermelon Mountain Web Marketing 6

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 Understand your goals  Set measurable objectives  Know your audience  Get the essentials down first  Have a plan © 2014 Watermelon Mountain Web Marketing 15

 Use a tool only if it enables you to reach your target audience(s)  Drive traffic to a core Web site or blog with your own domain name respond promptly to questions  Frequent & recent posts more important than length or quality © 2014 Watermelon Mountain Web Marketing 16

 It’s better to use 1-2 channels well than to use many poorly  Rule of thumb: 2 hours/week/channel  Take advantage of existing resources and skills  Match your channels to your goals and audience  Establish baseline frequency and stick with it  Supplement with offline marketing (direct mail, events, press releases, etc.) © 2014 Watermelon Mountain Web Marketing 17

 Current & Prospective Members  Current & Prospective Donors  Current & Prospective Volunteers  Event Attendees  People who benefit from your services  Colleagues  Press © 2014 Watermelon Mountain Web Marketing 18

Increase Volunteers Increase Event Attendance Increase MembershipRaise Funds Facebook LinkedIn Twitter Pinterest YouTube Meetup Kickstarter Petition Site © 2014 Watermelon Mountain Web Marketing 19

 Facebook › create organization page to connect to your cause › ask fans to share your posts › recognize and thank volunteers › Set up Facebook groups for each project › Use photos!  LinkedIn & Meetup › Attract new volunteers to an event or topic  Petition Sites › build your list for recruitment © 2014 Watermelon Mountain Web Marketing 20

 Facebook › Create an online invite and event signup page › Use photos of past events to encourage attendance  Twitter & LinkedIn › Build the buzz › Use reminders, ads to targeted audiences  Meetup › Create the event on Meetup © 2014 Watermelon Mountain Web Marketing 21

 LinkedIn & Facebook › Create groups oriented to similar professionals › Advertise or boost posts for joining; ask members to share  Pinterest & YouTube › Use visuals to record events & interest others  Meetup › Post meetings and events to bring in new prospects  Petition Sites › Use petitions to generate leads and gain opt-ins to send additional information © 2014 Watermelon Mountain Web Marketing 22

 LinkedIn › create a Company or Showcase page › add a link to your online fundraising page › reach out those who have viewed your profile  Kickstarter › for specific projects or campaigns  Facebook › spotlight a new fundraiser on your page every month › offer ‘family challenges’ or ‘workplace challenges’ so groups of people who know each other can get involved © 2014 Watermelon Mountain Web Marketing 23

Jan Zimmerman Watermelon Mountain Web Marketing (505) watermelonweb.com/resources © 2014 Watermelon Mountain Web Marketing 24