Social Media for Farmers, Forestry & Artisans Julie Steil, River Valley Cheese March 26, 2013.

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Presentation transcript:

Social Media for Farmers, Forestry & Artisans Julie Steil, River Valley Cheese March 26, 2013

River Valley Cheese

Determine NeedsSet GoalsWork the Steps

Improve Brand Awareness Roll out New Product Distribution Increase Cash Flow Needs

Increase Net Revenue by 25% in 2013 Increase Wholesale Business by 10% Increase Retail Business by 20% Secure Distribution Obtain Wholesale Purchasing of Resale Items Goals

Improve Brand Image Website Overhaul New Labels Network Social Media Participate in Community Events (Chamber of Commerce, Chef Collaborative Follow-Up with Customers Develop a Call List for follow-up on deliveries Ask for business

Lack of Resources Learning Curve Lack of Knowledge Lack of Time Too Many Tools Social Media Challenges