PRESENTED BY bit social media Cadillac Area Human Resources Association - March 20, 2014 Social media in hr

About us Bit social media, llc bitsocialmedia.com WHO WE ARE Locally grown utility marketers. Established in 2010, we have worked with 150+ businesses throughout Michigan and beyond. What we do Social Media Marketing: Daily Management to consultations across multiple networks. Facebook is our specialty! Web Development & Hosting: Effective & Affordable, local and attentive. SEO & Mobile friendly designs, as we work mainly in WordPress. SEO Services: Ranging from standard site optimization to large aggressive campaigns. “Let your customers follow you!"

Primary social networks: Bit social media, llc bitsocialmedia.com 01. facebook Facebook would be the second most populated country in the world – behind China! 1.31 Billion Monthly Active Users. 02. linkedin 277 Million registered users, globally! 03. twitter 241 Million Monthly Active Users (but almost a billion registered users!) 1.31 billion 277 million 241 million Facebook linkedin twitter

AGE BREAKDOWN: Bit social media, llc bitsocialmedia.com AVG. AGES BY NETWORK Twitter skews towards younger audiences, while LinkedIn gains more ground with an older demographic.

Network breakdown Bit social media, llc bitsocialmedia.com o Main Advertising Platform o Integrates w/ all others o Largest User Base o Pages can msg users o Controlling Neg. Feedback o Facebook Ads o Managing Pages o Building Fanbases o B2B/P2P Networking o Referrals, reccom. o LinkedIn Groups o Building Online Trust o Skills endorsement o Potential Employees/Employers o Live updates, #’s o Up-to-the-second o Active in Metro areas o Wide reach, low trust o Partial to spam o Offical brand feeds o Neg. Feedback linkedintwitterfacebook

HR overview: Bit social media, llc bitsocialmedia.com RECRUITING Top talents are drawn to Businesses with an attractive online presence. Talent managemen t Creating social and cooperative work environments TEAM BUILDING Using social media internally to build and strengthen ties in the workplace. MANAGING RISK Controlling the many risks the new era of social media brings to business. REcruiting Talent management TEAM BUILDING MANAGING RISK

Recruiting: two-way conversion tools Bit social media, llc bitsocialmedia.com NEWSPAPER ADSJOB postingsCAREER FAIRS Within the officeGrow & utilize linkedinJob seekers finding you Recruiting: one-way conversion tools

Using linkedin to recruit: Bit social media, llc bitsocialmedia.com 1.Original + Creative Designs 2.High quality materials 3.User friendly website 4.Online sales presence 5.Low start up cost 1.Ease of entry into the market 2.New company in a market of established players 1.The ability to expand into new markets via online sales 2.Able to extend the product line to include new offers 1.Ease of entry into the market 2.Meeting high demand in a short period of time 1. Talent finder 2. Company & career pages 3. Sponsored jobs Tap linkedin groups

Recruiting Bit social media, llc bitsocialmedia.com Start In- House! Recruiting through those you know is faster, and yields better quality candidates than using an ad or job posting. Because your network is such a valuable resource for your recruiting efforts, invest time to keep those connections alive, & to expand them! Networking events and meet & greets are difficult to fit in a busy schedule, but when it comes time to hire an employee they can save you a great deal of effort.

using facebook to brand for talent: Bit social media, llc bitsocialmedia.com Post Interesting content Post employee experiences It’s a long-term investment: Make them beautiful: Use a strategic mix of photos, videos, links and information to keep your audience engaged. Let your employees shine! Show their contributions and your appreciation for them. Facebook is an everyday tool, many missed opportunities cannot be recovered. Be patient! Custom cover photo and graphics, visually appealing to visitors. Design career pages Engage prospective hires Give prospects insight No silver bullets!

Social reputation mgmt Talent management: Bit social media, llc bitsocialmedia.com #1 – Use Alumni groups for boomerang hiring. #2 – Join and positively influence conversations. #3 – Use performance feedback to motivate employees. #4 – Offers a fun and interactive method of professional development. Social learning Social performance mgmt Private social networks

Team building Event Scheduling: Social media enables communication and collaboration on events! Instead of s, and dozens of responses, create a Facebook group for your event, and follow comments directly. Employees can access information through social media any time, anywhere, at home or at work. Employee Recognition: Announcements traditionally made in a company-wide meetings can be made just as effectively through social media. Publicly recognizing employees, sharing info on positive performances, or introducing new team members. Communications: Social media gives co-workers opportunities to communicate on a personal level; it allows team members to conveniently communicate with each other, in person or as a group, after work hours, bringing them closer together as colleagues. Bit social media, llc bitsocialmedia.com

employee training 1. Create a safe place for employees to share their concerns before going online. 2. Outline what is considered confidential information. 3. Be clear on the consequences of your employees’ online activities relating to your company. 4. Designate a go-to person to answer employee questions about your company on social media. 5. Educate employees and discuss the proper ways to engage with others online. 6. Make sure employees understand what is considered illegal. 7. Reflect the company’s culture. Bit social media, llc bitsocialmedia.com

Managing risk Contrary to popular belief, if controlled appropriately, social media has shown to increase productivity and employee engagement, and foster innovation through collaboration. Bit social media, llc bitsocialmedia.com

employee communication Your employees are using social media. They’re connecting with friends and brands on Facebook, networking with professional contacts on LinkedIn or following relevant Tweets, all from their computers at work or on their smartphones. Instead of talking at them, talk with them! Bit social media, llc bitsocialmedia.com

voice of the employee As Social Media has matured, so has people’s ability to voice their opinions. This has raised employees’ expectations of how they should be heard. Bit social media, llc bitsocialmedia.com

Employer branding & Reputation management You have to look at reputation management as an on-going strategy that you need to invest in before a crisis happens. Present your brand in the best light possible, minimizing risk at every turn. Bit social media, llc bitsocialmedia.com

Q+A We welcome your comments & questions!

Contact us: Bit social media, llc bitsocialmedia.com Want to learn more from Lindsey and Will? Drop us a line! bitsocialmedia.com Facebook.com/bitsocial WEBSIT E: TELEPH ONE :

THANKS FOR YOUR TIME! This presentation is available for your review on at: bitsocialmedia.com/cahra