The War for Talent People are your distinct advantage People are your only appreciating asset People are a Top 3 line item investment Boomers are retiring at an increasing pace There is competition for your existing talent and new talent Thus TALENT DESERVES A STRATEGY

Global Talent Shortage Source: Manpower Workforce Survey 2013

Global Talent Shortage

The Region’s Needs

1.6 million Allegan Barry Ionia Kent Lake Mason Mecosta Montcalm Muskegon Newaygo Oceana Osceola Ottawa Source: Economic Modeling Specialist International via The Right Place West Michigan We are a region with a lot to offer

Commuting Patterns of Residents Evidence supports the belief that the Region 4 is one labor market Home County Same CountyTALENT 2025 Balance of Michigan Allegan Barry Ionia Kent Lake Mason Mecosta Montcalm Muskegon Newaygo Oceana Osceola Ottawa Total Source: Census on the Map 2011

Projected Workforce Supply Flow 33% 15% 34% 8% Measurement Error 65 and older Employment Existing workforce age Existing workforce age In-Migrants Emerging workforce (HS & college grads)

Where are the Jobs? 6,027,363 Jobs Michigan 161,781 Jobs Wisconsin 122,126 Indiana 116,393 Ohio 206,719 Source: MI Department of Technology, Management, & Budget

Where is the Competition? Indianapolis 1.9 mil Columbus 1.9 mil Milwaukee 1.5 mil West Michigan 1.6 mil Source: U.S. Census Bureau

Talent Strategy

Talent Strategy It’s not just about Attraction – Focus on Retention Do you have a plan for those approaching retirement? What is your knowledge transfer plan? Is it active or only a hope? Under 65 Are you retaining your key talent? Do they have career paths? Are they being developed? Under 50 Do you have jobs that require little to no experience? Do you provide a view to a career path? Under 30 Do you have an Internship Program? Are you paying your interns? Are you recruiting RIGHT NOW for next summer? Interns Your Employment Brand is created by ALL of these people

Understand what the candidate is thinking Learn about the whole family Interests Special needs Concerns Decision & Retention directly related to comfort of family Embrace non-traditional family members

How are you finding the talent? Leveraging Social Media? – LinkedIn – Twitter – Facebook Managing a pool of passive candidates? – Or “posting, praying, and processing”? Managing your employment brand online? Invest in your recruiting RESOURCES

Utilize Your Employees’ Networks Alumni organizations Fraternity or sorority Professional organizations LinkedIn Community Boards National networks Past companies Your recruiters will never have a network equal to your entire organization’s

Seeking Best Practices How does your recruiting team “Sell” the job opening? “Sell” your company? “Sell” your community? “Sell” this region? Ask questions? Close the deal? A great recruiter is a great sales person

West Michigan – Elevator Speech Top 10 employers employ 62,000 people More than 90 international companies 24 colleges and universities 18 world class beaches Michigan’s only professional ballet Over 130 miles of mountain bike trails Nation’s only luge open to the public

Key Points Our greatest COMPETITORS are other tertiary markets Your RECRUITERS are KEY to your success Your ENTIRE TEAM – Must learn the elevator speech for West Michigan & your company – Must leverage their network for recruiting Candidates’ decisions are holistic Talent Deserves A STRATEGY

How We Help

Resources

Competitiveness Awareness Messaging addresses these CHALLENGES

National and State – Wide Efforts

Hello West Michigan Career Continuum We seek to attract and retain talent in all three of these stations of life

MiReason.com

Michigan Media Solutions Campaign

Search Engine Marketing, SEM Ads Top Keyword Hits Grand Rapids MI jobs Jobs in Grand Rapids Michigan Holland MI jobs Jobs in Grand Rapids Jobs in Kalamazoo MI Click Through Rate.85% Last 7 days

Geographics Chicago West Michigan ColumbusMinneapolis Washington D.C. New York City AtlantaMilwaukee Los Angeles Detroit

How Are We Found Top Referral Sites Career Builder MiReason Herman Miller Amway Facebook Job Portal Cornerstone GVSU WMU Google LinkedIn Top Organic Keywords Hello West Michigan Suburbs of Grand Rapids MI West Michigan Hellowestmichigan.com Volunteer Grand Rapids West Michigan Jobs

IN THE LAST YEAR… GREATER VISIBILITY WITH CANDIDATES Google “West Michigan” and we are 6 th 34,500 unique visitors to hellowestmichigan.com 84,400 pageviews on hellowestmichigan.com

Recruitment & Retention Process

Successful Connections 65 candidates accepted full-time offers 339 resumes sent Trailing Significant Others/ People interested in West MI Effective Personal touch More candidates Featured on homepage

Return on Investment Lower recruiting costs Additional source for talent Improve employee retention Establishes West Michigan as a destination for top talent

What’s Next

2014 Initiatives Enhanced programming – Trailing significant others – Interns – Employers – Colleges/Universities Awareness campaign – Expanded targeting to include specific talent fields Growing membership

Help Us Say Hello Encourage candidates to use hellowestmichigan.com Tell businesses we are a proven system Recommend membership to businesses Share a reason on MiReason.com