INTRODUCING THE ENSIGHT eCRM SUITE Create. Communicate. Engage. Web: Twitter:

Search Web Offline Social HOW YOUR CUSTOMERS ENGAGE WITH YOU Offline Marketing Customer engages in- store or via call centre Your Website Customer clicks around your website Search Customer find you through search on Google (or Bing) Social Media Customer visits your page on Facebook or Twitter Marketing Customer subscribes to your newsletter

Search Web Offline 3 rd Party Tools Browser Cookies In-house Databases Social Closed Networks Addresses EACH CHANNEL IS INDEPENDANT Offline Marketing Call centre, in-store attendants Your Website Design, developers, web analysts Social Media PR, social media, CRM teams Search Organic, PPC, SEO optimisation Marketing Marketing and CRM teams

WHAT’S YOUR BIGGEST CHALLENGE? … at the right place and time! … to the right audience… Delivering the right message… Products and servicesCustomers … but the right place and time are no longer where you thought they would be…

CRM Data User contributed information Transaction Data Derived from purchases WHAT YOU KNOW ABOUT YOUR CUSTOMERS

Assumed Data Segments, recommendations Behaviour Data Derived from activity CRM Data User contributed information Transaction Data Derived from purchases WHAT YOU COULD KNOW ABOUT YOUR CUSTOMERS

WHERE DO THE BIGGEST OPPORTUNITIES COME FROM? Data CRM Data + Behaviour Data + Multi-Channel = Opportunities Sales Opportunities

THE ONLINE CUSTOMER LIFECYCLE Acquisition Customers are attracted to your website through various online and offline methods Engagement Customers familiarise themselves with your company and products by clicking around Retention and Reactivation New tactical initiatives can help to reduce churn, and revitalise customer relationships Up-Sell New up-sell opportunities arise through regular, repetitive cross-channel communication Repeat Visit Many customers visit multiple times before converting, after they have considered all options Re-targeting Customers are driven back to the site using and SMS marketing as primary driver of re-engagement Initial Conversion Customers that find what they want convert by filling in a lead form or completing a small purchase Cross-Sell Customers can be up-sold at the point of initial purchase by analysing referral and click path activity eCRM

Profiling Building of detailed profiles for each and every prospective customer Profiling Building of detailed profiles for each and every prospective customer Targeting Delivering relevant content to each and every customer, in their channel of choice Targeting Delivering relevant content to each and every customer, in their channel of choice Segmentation Grouping of customers into logical target groups based on opportunities THE KEY TO SUCCESSFUL eCRM CAMPAIGNS

JUST IMAGINE So where to from here…?

WHAT ENSIGHT CAN OFFER 1.One solution that integrates all online marketing channels 2.True cross-channel profiling 3.Advanced tools for segmentation and personalisation 4.A tactical tool that marketers can actually use!

THE ENSIGHT DIFFERENCE COMPETITIVE SOLUTIONS 1.Competitive solutions work in isolation, and are difficult to integrate 2.Individual solutions lack the ability to report across channels 3.Numerous tools and skill sets are required to support each tool THE ENSIGHT eCRM Suite 1.A comprehensive, holistic solution 2.Complete, multi-channel content delivery out of the box 3.The foundation of your Digital Marketing Hub

The ENSIGHT eCRM Suite Publish Create and manage web content, and distribute it everywhere! Communicate Send automated and triggered messaging by , mobile and social Profile Learn about your customers by monitoring their online activity Analyse Analyse activity and responses, and plan further tactical campaigns Target Improve engagement by giving customers what they want, when they want it WHAT ENSIGHT INCLUDES

SOME OF OUR CLIENTS

SOME OF OUR PARTNERS

LET’S SEE WHAT IT LOOKS LIKE Let’s take a closer look inside…

Create personalised landing pages instantly Place forms and collect data Both template driven and bespoke designs Easy content creation…

1-click post to Twitter/Facebook/LinkedIn Automated generation of RSS feeds Track responses, interest, top influencers Integrated social media management…

Fully automated profiling of all customers Referrer attribution from all channels Device and geo-location detection Automated profiling…

Build segments using simple rules Target users on-site and via & SMS One-click behavioural targeting Rich segmentation and targeting…

Automated detection of mobile devices QR code generation and tracking Text (SMS) outbound and response logging Mobile device detection…

High speed personalisation and delivery Fail-safe testing and scheduling Full reporting on opens, clicks, bounces… Built-in and SMS delivery…

Build and place forms in an instant Collect, analyse and export data Trigger auto-responder s and more… Simple creation of forms…

Create filters for cross-section analysis Further analysis by segment Export and print results in real-time Advanced analysis and reporting…

Target customers using any data gathered Preview target lists before deployment Cross-section segments over CRM data Integrated targeting and reporting…

Automated publishing and distribution Audit trail and version rollback support Multiple contributors with workflow Team-based production…

Quick access to comparison reports Receive regular report updates by Rich, detailed reports in real-time Real-time reporting…

Integration with 3 rd party CRM apps Behavioural re-targeting via ad networks Simple tagging system and API Fully integrated solution…

A truly comprehensive solution An easy to use interface that anyone can learn A tactical tool that can also aid in strategy development Benefits Flexible licensing options based on the size of your team More cost effective than competitor solutions Usage-based pricing Pricing Your own installation every time Fully integrated with third party applications like salesforce.com Developer friendly and includes an API for full customisation Technical Fully supported by a dedicated team, through telephone and Includes full documentation Face-to-face training is available on request Support IN CONCLUSION

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