PUBLIC RELATIONS COMMUNICATIONS Best Practice

The way Our PR campaigns are delivered by a diverse and multi- disciplinary team of young minded senior communication experts. The team includes marketing and digital experts, political strategists, journalists and public opinion researchers who have a proven record for pioneering many of the industry's best practice. 2

Smart, result-oriented ideas that will drive earned media coverage and social participation programs are an integral part of all planning, developments and estimations of successes especially in corporate and brand PR.

Activities

Core Competencies Corporate strategic planning Behavior change communication Influence mechanism developments Brand PR plans B2C & B2B relations External communication tactics Internal communication tactics Crisis PR Financial public relations Consumer/lifestyle public relations Industry relations Government relations and public affairs Media relations

+Emergency if needed (Crisis PR)

Mitigate damage Ability to blend deep issues and crisis expertise with unique insight – drawn from market research, behavioral economics – into the factors that influence public opinion. Close, intensive, long-term connections with key media chief editors, owners and influencers. We leverage key insights to provide our clients with a tailored approach that shields brand and company reputation from risk, or leads clients in the midst of a crisis to a quick and lasting recovery. We have been trusted with some of the most complicated issues, crisis and reputation management campaigns of recent years. 7

Projects

Public Event UEFA Trophy Tour in Belgrade UniCredit Bank Two VIP events – for 200 and 700 guests and 21,000 visitors. The event resulted in 456 media pieces. AVE over 248,000 EUR. 9

News Conference Hypo Alpe-Adria-Leasing News conference about annual results and plans. The event resulted in 51 media pieces. AVE over 42,000 EUR. 10

B2B relations: Live Streaming Microsoft Srbija After work party and presentation of new MS Windows Azure with live streaming presentation from San Francisco. The event resulted in 39 media pieces. AVE over 34,000 EUR. 11

Media Event Samsung SMART TV Media event turned into an unforgettable Samsung gym and Samsung playground. The event resulted in 56 media pieces. AVE over 48,000 EUR 12

Launching Event Samsung New flagship devices launch, Samsung Galaxy S4, Samsung Galaxy S5, UHD TV etc. 13

Sustainable Environment PR Serbian Ministry of Health and EU Commission The public awareness campaign with the message "Ne odlaži odlaganje" (“Don't delay the disposal”) 14

Corporate Responsibility Projects Vojvodjanska banka Social inclusion project for children without parental care. Motivational trainings in 17 cities around Serbia. PR support 15

Trainings and capacity building Serbian Ministry of Health and EU commission PR handbooks and trainings for health professionals within the framework of the „Implementation of the National Screening Program" 16

Brand PR Podravka Campaign for Vegeta brand "The Original at hand" The promo teams cruised the city in an old timer cabriolet and handed out Vegeta samples and material in popular coffee shops and restaurants. The main message of the campaign was that great originals are always a la mode! Free media. Over 30 media pieces 17

Industry relations Republic Agency for Electronic Communications (RATEL) Mobile Network Portability Figures 18

Results

When competition becomes invisible: Samsung Samsung yearly coverage results vs. competition Year

Type of media pieces: Podravka Podravka yearly results, Quality of PR presence, Year

Sentiment Radar Insights Sentiment Radar is SVA tool for early sensing, analysis, influencers detection and impact measurement 22