| Social Intelligence Guide for Marketing 4 tips to improve engagement on social media.

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| Social Intelligence Guide for Marketing 4 tips to improve engagement on social media

Hi there, Super excited that you found us here on SlideShare! This short chapter taken from our new eBook on social listening for marketing also accompanies the launch of Microsoft Social Listening and Social Insights, powered by InsideView. Both are now available in Dynamics CRM at no additional cost and can be used by anyone with a professional license*. This type of affordable, democratized social insights is set to change the game for our customers, and we’ve only just begun. We hope you find these tips valuable to your organization, and be sure to check out all three of our eBooks on social listening at the end of this presentation. All my best, Fred Studer GM Microsoft Dynamics CRM DOWNLOAD THE EBOOK

An Internet Advertising Bureau study revealed 90% of consumers would recommend a brand to others after interacting with them on social*. Here are four quick tips to help you create better interactions on social: 4 tips for improving engagement on social *

Ask a question Ask what your customers like most about your new product. When you ask questions you get 100% more comments, according to Kissmetrics*. 1 *

Keep it brief Twitter makes you keep your posts to 140 characters or less, but keeping it short on Facebook also drives more conversations. According to Buffer, posts below 250 characters can see 60% more engagement and posts under 80 characters can see 66% more engagement.* 2 * 3

Post a photo According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than posts with only text. 3 *

Sort posts by sentiment type An AMEX Open Forum infographic revealed emoticons make a big difference in engagement rates—getting 33% more comments, 33% more shares, and 57% more likes. Of course, you don’t want to go crazy with these, but the impact they have should not be ignored. 4

Read our entire series on social listening DOWNLOAD THE EBOOK DOWNLOAD THE EBOOK DOWNLOAD THE EBOOK

Talk to a Microsoft representative (United States and Canada). Availability and hours of operation: Monday–Friday, 8:00 A.M.– 5:30 P.M. Central Time (UTC-6) in the United States and Canada REACH OUT TO LEARN MORE