© Robert G Parker – UW-CISA 2010 Crowdsourcing Public Humiliation Are We losing Our Gentler Society ? Crowdsourcing

2 Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call.outsourcingcontractor Jeff Howe, one of the first authors to employ the term, established that the concept of crowdsourcing depends essentially on the fact that because it is an open call to an undefined group of people, it gathers those who are most fit to perform tasks, solve complex problems and contribute with the most relevant and fresh ideas. For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design [1] or "design by democracy" and distributed participatory design), refine or carry out the steps of an algorithm (see human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science). [1]distributed participatory designhuman-based computationcitizen science Crowdsourcing Definition

© Robert G Parker – UW-CISA 2010 Stanley Cup Riots – Vancouver June 15, 2011 It Started Out With Onlookers Sending Photos From Their Phones to Friends It Spread to Blogs and Postings It Escalated to Police Creating Web Sites and Facebook Accounts to Obtain Information Crowdsourcing

© Robert G Parker – UW-CISA 2010 Crowdsourcing Technology Provided the Public with a Means of Expressing their Anger and “Getting Back” at the Perpetrators No longer Were Photos being Posted to Inform Friends. Photos Were Being Posted to Humiliate and Punish the Perpetrators

© Robert G Parker – UW-CISA 2010 Crowdsourcing 34 Rioters Have Turned Themselves into Police in 3 weeks Police and Experts Have Over 15,000 Images and 1,200 Hours of Video The Crowd Are Becoming the Eyes and Ears of Police Cameras Are Everywhere

© Robert G Parker – UW-CISA 2010 Crowdsourcing Crowd Sentiment has Also Turned Against the Rioters

© Robert G Parker – UW-CISA 2010 Crowdsourcing Technology Brought People Together:  Solicitations for Help Over the Internet  On-line Sign-Up  On-Line Coordination Social Media Allowed Quick, Responsive and Effective Coordination of a Positive Public Response

8 Business Reaction Crowdsourcing Risk Management Incite crown or mob behaviour Manipulate public response / action By-pass judicial process with public sentiment Improved Information and Reporting Societal Trends and Issues Crowdsourcing Use of Business Technology and/or Time and the Use of Social Media to Promote Non-Business Causes and Activities Association (indirectly) of the Business With Such Activities, Whether They Are Considered Good or Not Possible Indirect Involvement With Illegal Activities

Societal Trends and Issues Perspective Why Are We Having Difficulty Understanding These Issues and Concepts?

10 Section 4. The validity of the public debt of the United States, authorized by law, including debts incurred for payment of pensions and bounties for services in suppressing insurrection or rebellion, shall not be questioned. But neither the United States nor any State shall assume or pay any debt or obligation incurred in aid of insurrection or rebellion against the United States, or any claim for the loss or emancipation of any slave; but all such debts, obligations and claims shall be held illegal and void. 14 th Amendment to the US Constitution July 9, 1868