January 2015 The Mood of America & The Presidential Race 2016

Michigan Consumer Sentiment Index Compared to Where America is Headed Jan Jan Jan Jan Jan Michigan Consumer Sentiment Index * Positive Words and Phrases 35%32%33%27%33% Neutral Words and Phrases 13% 8% 4% 7%10% Negative Words and Phrases 47%46%58%62%44% *January 2015 Michigan Consumer Sentiment Index is preliminary.

Satisfied with Economy—January 2014 Satisfied with Economy—January %-3%-15%-7%-26% -43%-33%-52%-38%-60%

Satisfied with Economy—January 2014 Satisfied with Economy—January %-4%-17%-23% -40%-35%-58%-33%

5 DisapproveApprove Obama Job Ratings OverallEconomic PolicyForeign Policy

Top Absolute Priorities for This Year by Party Above 50% Defeating ISIS (87%)Creating Jobs (83%)Creating Jobs (87%) Creating Jobs (84%)Reducing the Deficit (82%)Defeating ISIS (71%) Reducing the Deficit (84%)Defeating ISIS (64%)Reduce Inequality (67%) Secure Border (79%)Secure Border (63%)Increase Min. Wage (65%) Iran’s Nuke Program (72%)Iran’s Nuke Program (58%)Fix and Keep ACA (63%) Simplify Tax Code (65%)Reform SS and Medicare (55%)Reducing the Deficit (53%) Reform SS and Medicare (51%)Simplify Tax Code (55%)Reform SS and Medicare (53%) Fix and Keep ACA (53%)Fund Infrastructure (53%) Fund Infrastructure (52%)Climate Change (53%) Reduce Inequality (50%)Pathway to Citizenship (52%)

Comparing Romney and Jeb Bush ALL Democrats Independents Republicans GOP/Tea GOP/Non-Tea Core GOP Soft GOP Men/18-49 Men/50+ Women/18-49 Women/50+ Positive 27% 13% 20% 52% 61% 40% 69% 40% 18% 30% 27% 40% 26% 27% 20% 35% Negative 40% 62% 36% 15% 13% 19% 10% 18% 42% 37% 43% 35% 36% 39% 43% 42% Mitt Romney Jeb Bush Positive 19% 7% 17% 37% 37% 33% 49% 30% 11% 20% 21% 29% 18% 20% 12% 27% Negative 32% 47% 27% 15% 15% 18% 9% 19% 26% 34% 35% 33% 31% 37% 29% 32% 7

Net Image Ratings—January 2015 Barack ObamaHillary Clinton Total +4% +8% Men -3% -7% Women +11%+21% Ages 18–34 +21%+22% Ages 35–49 +2% Ages 50–64 +3% +8% Ages %-14% Urban +24%+28% Suburban -1% +2% Rural -30%-28% Suburban Women +5%+19% High School or Less -5% +6% Some College +0% +4% College Grads +10% +9% Post-Graduates +17%+14%

Net Image Ratings—January 2015 Barack ObamaHillary Clinton Northeast +18%+20% Midwest +8% +9% South -6% +3% West +6% +4% Whites -11% -6% African Americans +75%+63% Latinos +33%+44% Republicans -74%-62% Independents -3% -4% Democrats +75%+68% White Men -19%-25% White Women -4%+11% White Working Class -13%-11% White Less Than College -22%-13% White College + +2% +5%