KIKUET BRANDED PRODUCTS June 2010. Facts About KIKUET KIKUET is the market leader in its category. Brand recognition of 85% in PR while competitors have.

Slides:



Advertisements
Similar presentations
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies
Advertisements

Promotional Concepts and Strategies
Promotion and Promotional Mix
Copyright © 2003 Center for Farm Financial Management, University of Minnesota Marketing Plan Marketing plans typically include: Market/buyer description.
Copyright © 2003 Center for Farm Financial Management, University of Minnesota Marketing Plan Marketing plans typically include a description of: Market.
CANNONDALE CORPORATION PRESENTED BY: THE GOLDEN ACHIEVERS.
11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.
 Founded in 1927  $5 billion in sales  15,000+ employees  1.6 million+ customers  582 branches  17 distribution centers  Access to 500,000+ products.
Source: U.S. Food Marketing System, 2002, ERS-USDA U.S. Food Service EconS 451: Lecture #5 Food service share of food dollar growing, at the expense of.
PORTLAND STATE U NIVERSITY Marketing Management: Exam Study Notes Tom Gillpatrick, Ph.D. Juan Young Professor of Marketing & Executive Director Food Industry.
Product, Services, and Brands:
Chapter 17 Promotional Concepts & Strategies Section 17
The Channel Participants
Consumer and Business Market. Consumer marketing Consumer market consists of individual customer and is aimed at large demographic groups through mass.
Marketing Szabó Rozália.
Globalization of Services Chapter 14 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 14 Processor Marketing. Food Processing as Big Business  Processing cost share in 2004: $220 billion  More value added in food processing than.
Channel Management / Distribution
UNDERSTANDING PRINCIPLES OF MARKETING
Major Points of Ch Key Terms and Definitions 2. Why Marketing Channels and Intermediaries?** 3. Marketing Channels and other Marketing Concepts 4.
Chapter 2 The Channel Participants.
MKT 202, Taufique Hossain An Overview of Marketing.
Presented By. About Natcom 2013 NATCOM 2013 is a signature SCM event where seasoned practitioners from across the country meet and discuss ways of addressing.
Branding Chap Importance of Branding Build product recognition and loyalty –Easily recognizable by satisfied customers. To ensure quality and consistency.
Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.
Chapter 14 Growth and Global Expansion
The Nature of Advertising Research. Objectives  To review the IMC planning process  To understand the role of research in the context of marketing and.
McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
What Marketing Brings to the Table & What Marketing Needs from Your Area MKTG 495.
1 Market Integration Sigma Alimentos May 7, Agenda l Precedents ━ Imports ━ Exports l Sigma Alimentos ━ Processed Meat ━ Yogurt ━ Cheese ━ Frozen.
New England Retail Food Cooperatives and Our Regional Food System Kari Bradley Presentation to the USDA Agricultural Outlook Forum Friday 21 st February.
[INSERT NAME] KEY ACCOUNT PROFILE [INSERT PERIOD].
Name Message Background & Company Advertising, Marketing & Public Relations An Individualized Approach.
Chapter 12 Marketing Channels and Supply Chain Management.
Varsha Poddar 8029 (MBA).  Vision : To be reputed pizza delivery store all over the world for its pricing and delivery.  Mission: Maintaining consistent.
CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its.
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements.
THE MARKETING CONCEPT AND PRODUCT SELECTION
Remember marketing and fill in, please:
Marketing Initiatives HOW CAN WE HELP SUPPORT YOUR BUSINESS? Gwyneth Pritchard Marketing Programmes Manager Europe, Middle East & Africa
Aspects of the placement decision
Sheng Siong Singapore supermarket chain started in 1985 as a family-owned provision store. In 2008, Sheng Siong achieved more than S$600 million in sales.
Food Purchasing for Child Care National Food Service Management Institute The University of Mississippi
Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types of Promotion.
Introducing PENC’s Powerful Partner’s Program Designed with Your Company In Mind.
DEVELOPING VALUE-ADDED FOOD PRODUCTS FOR MARKET Presented by Annette Dunlap, MBA Agribusiness Developer/Food Business Specialist NC Department of Agriculture.
Natures Organics Company Introduction. Our Point of Difference.
PRODUCT STRATEGY Product Bundle of physical, service, and symbolic attributes designed to satisfy buyers’ wants. Classifying Goods and Services Classifying.
The Channel Participants
Product and Pricing Strategies
Facebook Graph Search: Opportunities for Businesses
Snapshot 2017.
Product life cycle.
Understand the role of marketing in business.
If You Fail to Plan, You Plan to Fail
Promotional Concepts and Strategies
2017 Could Be an Abundant Year
An in-DEPTH MARKETING STUDY OF ONE OF INDIA’s most loved brands
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies
Product, Services, and Branding Strategy
Chapter 13 & 18 Communication, Advertising, Promotion, and Sales
Comparison with Commercial Supermarkets
Lesson Objectives All students will understand
January 2018.
Growing Faster Than the Conventional Food and Non-Food Markets
Product, Services, and Branding Strategy
Soon to Be Americans’ Top Beverage Choice
Chapter 2 The Channel Participants.
Going the Extra Mile Although total 2016 fuel sales at US convenience stores decreased 9.2%, or $549.9 billion, compared to $574.8 billion for 2015,
Strategy Endorsement Team Building Strategic Sourcing Mass Merchant
Presentation transcript:

KIKUET BRANDED PRODUCTS June 2010

Facts About KIKUET KIKUET is the market leader in its category. Brand recognition of 85% in PR while competitors have 15%. It has the largest product variety with more than 35 food specialties with over 140 packages alternatives.

Facts About KIKUET Cont. The flavor and quality of the product give us a positioning in the market, making our brand solid and preferred by the customer. We can support your stores with demos sponsorship program, and a communication strategy that includes extensive media advertising and publicity.

Our Packages Available in three different sizes ◦ Single Pack: 5 units ◦ Family Pack: 12 units ◦ Institutional Pack: 24 units

Our Products Specification Frozen Products Product Storage under 32 degrees Product Live : 10 months ◦ Turn over ◦ Taco ◦ Alcapurrias ◦ Cheese Fillings

Our Products

Our Product

Our Locations: Two Plants Canóvanas ◦ 24,000 squares feet, 215 employees. ◦ Production is labor intense. ◦ Facility in industrial area. ◦ Main Offices ◦ Distribution Center Carolina ◦ 18,000 square feet, 50 employees. ◦ USDA regulated products are 40% of volume of chicken and beef on site USDA official. ◦ Facility located in high commercial area.

OUR PLANTS: CANOVANAS / CAROLINA

What KIKUET Wants? Introduce our quality of family products to your store networks. Transfer sales success from our existing supermarkets and mass merchants chains. Make products available to our current loyal customers through your network.

Thank You for the opportunity! We Appreciate Your Business! Contact: Frank Planas Website: