“How to Effectively Market Yourself in the Evolving Business Continuity Job Market” Presented by: Cheyene Haase of BC Management, Inc.

Introduction to BC Management, Inc. Founded in March 2000 Founded in March 2000 Headquartered in Newport Beach, CA Headquartered in Newport Beach, CA An executive search firm exclusively placing business continuity, disaster recovery, information security and emergency management professionals internationally An executive search firm exclusively placing business continuity, disaster recovery, information security and emergency management professionals internationally Confidential assistance in career searching Confidential assistance in career searching Free monthly e-Newsletter to keep BC/DR professionals informed Free monthly e-Newsletter to keep BC/DR professionals informed Annual BC/DR salary survey results Annual BC/DR salary survey results

Topics of Presentation Evolution of the Business Continuity Field. Evolution of the Business Continuity Field. Hiring Trends. Hiring Trends. Skills in Demand. Skills in Demand. Increase Your Marketability. Increase Your Marketability. What is Your Fair Market Value? What is Your Fair Market Value? When should You Change Jobs? When should You Change Jobs? How to Conduct a Job Search? How to Conduct a Job Search? Final Tips to Strengthen Your Career Final Tips to Strengthen Your Career

The Evolving Business Continuity Field Contingency planning is becoming an enterprise focus. Contingency planning is becoming an enterprise focus. Corporations are combining business and information technology under one umbrella. Corporations are combining business and information technology under one umbrella. Where should the BC program report? Where should the BC program report?

Hiring Trends in Business Continuity Budgetary constraints  less jobs and combining jobs within a company. Budgetary constraints  less jobs and combining jobs within a company. Less jobs and a greater candidate pool  selective hiring decisions. Less jobs and a greater candidate pool  selective hiring decisions. The hiring process has slowed down in comparison to 1999 and The hiring process has slowed down in comparison to 1999 and Companies are shying away from relocating candidates with or without assistance. Companies are shying away from relocating candidates with or without assistance.

What Skills are in Demand? Certified professionals (CBCP, CISSP, CEM, PMP, etc.) Certified professionals (CBCP, CISSP, CEM, PMP, etc.) Degreed professionals (Bachelor required, prefer Masters) Degreed professionals (Bachelor required, prefer Masters) Strong understanding of both business and technology issues in contingency planning Strong understanding of both business and technology issues in contingency planning Previous experience developing contingency programs globally Previous experience developing contingency programs globally A wide array of skills from contingency planning, information security, emergency response and risk management. A wide array of skills from contingency planning, information security, emergency response and risk management. Strong soft skills Strong soft skills

Soft skills Desired Polished presentation skills to CXO and executive board membersPolished presentation skills to CXO and executive board members Strong, experienced project managementStrong, experienced project management Training expertiseTraining expertise The ability to engage all employees from users to the CXO levelThe ability to engage all employees from users to the CXO level The ability to make a business case for an enterprise contingency programThe ability to make a business case for an enterprise contingency program The ability to understand what type of contingency program fits the company culture.The ability to understand what type of contingency program fits the company culture.

Increase Your Marketability in a Tight Job Market? Brand yourself Brand yourself Become certified or dual certified Become certified or dual certified Get your bachelor degree Get your bachelor degree Improve your presentation skills – take a public speaking class Improve your presentation skills – take a public speaking class Sharpen your business or technology knowledge Sharpen your business or technology knowledge Sharpen your expertise in other tangent fields (information security, emergency management or risk management) Sharpen your expertise in other tangent fields (information security, emergency management or risk management) Be an expert in the field – serve on a board, become published, and take on public speaking Be an expert in the field – serve on a board, become published, and take on public speaking

What Determines Your Salary? Years of Work & Field Experience Years of Work & Field Experience Job Title – Where do you report within an organization? Job Title – Where do you report within an organization? Geographic Location Geographic Location Technical Expertise Technical Expertise Certification Certification Advanced Degree Advanced Degree Industry Specialty Industry Specialty Percentage of Travel Percentage of Travel Project Management & People Management Experience Project Management & People Management Experience Work History Work History

Indicators for a Job Change Lack of Challenge Lack of Challenge Lack of Career Growth Lack of Career Growth Direction of Company is Questionable Direction of Company is Questionable Lack of Support Lack of Support Salary Salary Boss Boss

How should you conduct a Job Search? Constantly network (work associates, friends and family) Constantly network (work associates, friends and family) Search the Internet (job search websites and local company websites) Search the Internet (job search websites and local company websites) Engage in a recruiting firm Engage in a recruiting firm Research companies listed with the local Chamber of Commerce Research companies listed with the local Chamber of Commerce Join a local association Join a local association Attend BC/DR related seminars Attend BC/DR related seminars Sign up for all BC/DR related newsletters and trade journals Sign up for all BC/DR related newsletters and trade journals

You’ve Identified a Job… Now What? Tweak your resume for the job opportunity Tweak your resume for the job opportunity Submit a cover letter with your resume stating why you are qualified Submit a cover letter with your resume stating why you are qualified Tailor the subject line Tailor the subject line Stand out above the rest Stand out above the rest

Writing a Resume that gets Attention Resume Do’s Resume Do’s Sell yourself on your qualifications and accomplishments.Sell yourself on your qualifications and accomplishments. Trim the resume downTrim the resume down Chronological not functionalChronological not functional Summary of qualifications instead of objectiveSummary of qualifications instead of objective Use short concise sentences with bullet pointsUse short concise sentences with bullet points You have 30 seconds to get their attentionYou have 30 seconds to get their attention Resume Don’ts Resume Don’ts Never lie or inflate the truth Don’t list personal information Don’t go into detail with irrelevant jobs you had 11 years ago Eliminate paragraphs Do not include salary history Don’t submit a resume without spell checking and a friend’s review Do not include references

Interview to Get the Job Research the company and position Research the company and position Dress as a conservative professional - Nothing too trendy Dress as a conservative professional - Nothing too trendy Be prepared with 3-4 copies of your resume, letters of recommendation, samples of work, questions to ask and portfolio to take notes Be prepared with 3-4 copies of your resume, letters of recommendation, samples of work, questions to ask and portfolio to take notes Be prepared with an ice breaker Be prepared with an ice breaker You are the BC/DR professional - Determine what their need is, then state why you are the qualified candidate You are the BC/DR professional - Determine what their need is, then state why you are the qualified candidate Do not mention salary or benefits Do not mention salary or benefits Always listen and clarify a question if you are unsure Always listen and clarify a question if you are unsure Do not dominate the conversation Do not dominate the conversation Never be negative Never be negative Always express your interest in the job and thank them for their time Always express your interest in the job and thank them for their time

Final Tips to Strengthen Your Career Always strengthen your skills. Always strengthen your skills. Always be networking with colleagues. Always be networking with colleagues. Brand Yourself. Brand Yourself. Do not wait until a job search to increase your marketability. Do not wait until a job search to increase your marketability. Changing jobs may not help your career in the long run. Changing jobs may not help your career in the long run.