ing How To Write s With Purpose!!

What You Will Learn Today How To Create An That Has A Purpose Creating A Great Outline To Make It Easy How make them click your video

What To Do First Get The Right Mindset Skill That Is Developed No Overnight Success Stories Playing Golf Fishing

Here’s A Simple Trick Have you ever received an promotion from somebody else that causes you to take action, even the action of opening it? Take note of that, the subject line, how the body looked, was there a P.S. ? You can even copy those and change the key words to be yours.

Write Down Your Purpose What is the goal of the ? Do you want to meet with 10 real estate agents within the next 2 weeks Do you want 4 applications Do you want them to simply view your video

Ask The 5 Golden Questions Who are you? What do you want? (realtor to watch my video to build my brand) Why should I care? (a great tip on getting more listings) What’s in it for me? (potentially get more listings) What do I do now? (give me a call or shoot me an to learn more)

Create Subject lines Get Opened! The Only Function Of The Subject Line Is To Get Your Opened

More On Subject Lines Don’t give too much info in subject line

Example of bad subject line: “First Name, here is the information on the $8,000 tax credit plan” Example of good subject line: “Here is the insider information that you need today”

More On Subject Lines Write “Blind” subject lines. Example: Here’s some insider info that will really help out.

Example of NOT Blind This example is not blind and gives the secret away: Here’s the information about the $8,000 tax credit for first time homebuyers

A Great Resource Use to help you create a good subject line Gives you a number rating on your subject line Tweak to get the most effect

Now That They Have Opened Your , How Do You Keep Them Interested?

Talk To Your Reader Like He Is A Buddy

Don’t Yell At Your Friends Talking too loud (writing with all capitals and using a ton of exclamation points) Example: Hey first name, IT’S TIME TO REFI NOW. I CAN GET YOU THE BEST RATE!!!!!!!

Big Mistakes In The Body

Don’t talk about what is going on in your personal life How many hours you work All the vacations that you are taking The fancy car you drive, etc…

Make Your Body Easy To Read Remember that most people will scan your message before they read them If it is large paragraphs, it will look to long and they wont read it Use 50 to 60 character lines of text Use a bold font and a slightly larger font size. I usually use 12 to 14

The Key is the action step The action step is: What is the exact action I want the reader to do.. Watch my video Call me me Forward my message to their friends

Be clear with your action Remember that is the goal of Make the action step easy to follow

Make sure to do a “PS” Other than the headline, this is the most read part of an They increase results Makes your message more interesting to read Comes across as more personal

More on PS’s Example: If the video above does not play, please copy and paste the link below in your browser to view. Example: I forgot to ask, are your buyers getting the mortgage credit certificate that can save them big time?

Most Common Mistakes Overuse of personalization Making your to formal (should sound conversational) Making your about too many things Not giving people a specific action step Talking about yourself too much

Lets Send our Video Get Jing go to and download the free program Make a “jing” image of your video. Insert it into the , and hyperlink it to the video. Let me show you.