Future Health Biobank Stephen Baines

Future Health seeks to ensure that parents are able to make an informed choice about what happens to their baby’s cord blood and cord tissue after the birthing process. We endeavour to ensure that all our commercial communications are decent, honest and truthful and all our materials – literature, advertising, leaflets, press packs, exhibition displays and website - are both accurate and balanced. Objectives

In spring 2012, Future Health created its own Code of Practice for cord blood and tissue storage to help us meet these objectives. This means that: In order to ensure accuracy and balance, all our materials are regularly reviewed by an independent advisory board of medical and scientific experts, including a medical ethicist. All clinical information is supported with references to the most up-to-date research and evidence. We avoid using overly emotive language which might be seen as placing undue pressure on parents. Code of Practice

Future Health aims to give accurate, balanced and straightforward information. We aim to ensure that parents have all the information they need to make an informed choice. Where a prospective client is due to give birth in a hospital which collects for a public bank, we ensure that they are aware of that option. We would like all parents-to-be to be able to make an informed choice about what to do with their baby’s cord blood. Summary