August Facebook Report 2013 Mercedes-Benz Australia

5,976 new fans added (6,923 thousand in July) which represents a month growth rate of 6.61%. More than competitors Audi Australia 3,923 thousand (6.04%) and BMW Australia 5,144 thousand (5.29%) A weekly average engagement rate of 11.21%. More than competitors BMW Australia (6.45%) and Audi Australia (11.10%). The largest growth demographic came from Males aged (1,222). The largest female growth demographic was also (643) Growth and Engagement

“Itching for a thrill this Monday? The SL is waiting.” was the most liked post for July with 3,138 likes, 150 shares and 114 comments. “If you were jumping into the back of the new S-Class, who would be your driver?” was the most commented post with 390 comments for the month. Post Performance

Unique Reach for the period 1 st August – 31 st August 2013: Total: 6,196,003 (+3,504,024) Paid: 5,154,538 (+3,344,383) Organic: 658,356 (+181,53) Viral: 486,379 (+180,612) Paid reach is greater in August due to the additional campaigns run, such as Precious Metal and MB Style. Visibility and Reach

100k fan application Optimisation of Advertising Strategy Review of suggested Facebook application promotion (one of the reasons fans ‘Like’ pages is for the opportunity to enter competitions). Using social pulse user data, create a Mercedes-Benz fan center application. Continue to adapt ads to changing Facebook features, ‘hero vehicles’, and targeting key demographics. Endeavour to leverage support for the page and Facebook competitions from other online and offline channels (PPC, EDM’s, above board and TVC’s). What’s Next