This agreement covers the services provided to ● by the Communications team Services provided Both parties agree that the following services and systems will be provided to ● business unit (BU) beginning immediately and continuing through to 31/12/2015:  General consultancy services  Channel and content management  Measurement  Coaching and training Please see attached schedule for detailed breakdown Service levels The Communications team will provide the services and systems in line with the following service levels:  BU IC playbook reviewed every six months and updated where appropriate  All BU communication requests received via the designated business partner (BP) or senior business partner (SBP) will be dealt with promptly  The monthly managers’ brief will be sent to the BU management team complete with central content during the first week of each cascade cycle  BU management team will receive the internal comms dashboard containing data and feedback every two months  Requests for intranet stories, shots, screensavers or other channels/surveys/campaigns will be booked into the next available and appropriate slot, according to the requisite notice having been adhered to (see page 2), and fitting in with other Group/BU scheduled communication activities SLA – Internal Communications

Business commitments: The BU will ensure: The SBPs have c15mins progress/review meeting with the BU MD every 2 months (min: one in person/year) The designated BP is invited to attend weekly/monthly BU management meetings - based on BU timetable The BP and SBPs are given full access to all necessary product and marketing roadmaps, campaign/product materials and other information required to advise on/produce internal communications under the terms of the SLA All communication support requirements/requests are provided to the Communications team via the BP with 10 business days notice prior to any required release/distribution The BU supplies a five bullet-point summary of BU activity/progress for the Group managers’ brief seven days before the monthly cascade cycle begins The BU MD commits to delivering at least two Group hot.seats a year The BU MD and management team commit to executing and adhering to the BU IC playbook in accordance with its minimum requirements and terms of reference The BU commits to providing visibility on any planned IC initiatives/campaigns/surveys Cost Information The cost for providing these services for the full calendar year is determined on a pro-rata basis based on the number of employees in the BU. It is estimated that these costs will amount to approximately €● per annum. Bespoke BU campaigns/projects as well as training and facilitation requirements may require additional budget from the BU Issue Resolution The Communications team and their stakeholders are jointly responsible for resolving disputes in a way that serve the best interests of bwin.party. Disputes on any aspects of the Service Level Agreement should be handled in the first instance by the designated communications business partner with escalation to the senior business partner and, if required, the Director of Communications. Terms - This agreement goes into effect immediately and will remain in effect through to December There will be a review of all aspects of the SLA on or before 30 June 2015 SLA – Internal Communications

SLA: Internal Communications - Schedule of services Schedule of services ConsultancyChannel and content managementMeasurementTraining Provision of an internal communication playbook tailored to the needs of the business units A designated business partner (BP) and senior business partner (SBP) point of contact within the Communications team Working with MD/management team to develop and embed a strategic story/vision Best practice advice for change programmes, crisis communications and event planning [including BU strategy days/conferences] Editing/proofing BU internal communication supplied drafts for accuracy, consistency and style Message crafting based on supplied content Channel recommendations and campaign advice Access to all Group-related communications, campaigns and competitions Access to Group CEO and leadership communications Access to Group intranet including picture galleries and discussion forum Alerts on chatter.box discussions where appropriate Access to monthly managers’ brief Access to latest available targeted distribution lists based on HR data held in Pi Optional: creation/sourcing of bespoke BU channels/templates which are in- line with recommended Group communications framework – additional costs could apply Access to Group temperature checks and grassroots feedback Access to Group comms audit results broken down by BU where applicable with data analysis and advice Access to measurement tools Optional: provision of temperature checks/feedback after BU major comms with data analysis and advice – additional costs could apply Bespoke comms coaching for BU MD Access to comms.cloud interactive training tool Comms coaching for BU management team – additional costs could apply Tailored comms training for team leads across a variety of comms specialities – additional costs could apply