Business Case Presentation Template. Business Case Presentation Components Why are we considering this proposal? – Strategic alignment – Opportunity summary.

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Presentation transcript:

Business Case Presentation Template

Business Case Presentation Components Why are we considering this proposal? – Strategic alignment – Opportunity summary Problem; market analysis Value proposition Solution overview Competitive overview; product positioning Go to market strategy overview High-level financial analysis Team Ask 2 See the NOTES view in PPT for additional information

Summary Slide 1 Why are we here? Market analysis Differentiation Financial analysis 3

Summary Slide 2 Solution overview Competitive analysis Team Ask 4

Align with corporate strategy and goals 5

Market Opportunity 6 Overweight U.S. Adults = 156M …who own a Smartphone = 32M Wally’s members 3.7M..with Smartphone = 751K

Customer Problem and Value Proposition 7

Solution Overview 8 Main features Competitive differentiation

Competitive Analysis 9 Alternatives Share of Wallet Category Product Any other way to solve the problem, including “do nothing” Other solutions competing for the money that could be spent on your solution Similar solutions, can be delivered in alternate ways Closest substitutes as perceived by your target customers Indirect Direct

Go to Market Strategy 10 Sales Channels Marketing Communications

Financial Analysis 11 Revenue Cash Flow Break even IRR NPV

Team 12

Ask 13 Your recommendation What you need to implement next steps

For More Business Case Help 14 Pivotal Product Management provides award- winning product management training, consulting, coaching, and skills assessment. Please contact us if you have questions about using this tool. Visit our website for more Product Management best practices, free tools, and templates. Pivotal Product Management