The Start-Up Shop Jazz Samira Small Business Start-up Professional July 2013 “Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” -- Lou Holtz

Agenda In today’s meeting we will discuss: The importance of TESTING for a Minimal Viable Product (MVP) before going to market The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent. Determining the right level of INVESTMENT to take your business online Developing a CUSTOMER LOYALTY mindset from the onset

Small Business Life-cycle Ideation Start-up Growth Expansion Exit The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent.

The Start-up: Avoiding Pitfalls BUSINESS SET-UP Sole Proprietor, Partnership or Corporation PLANNING STAGE Invest in a business plan (Mission statement, VP, define CA, products/services, investment required) Establish your circle of trust – partners, accountants, lawyers TESTING FOR MVP Test for a MVP and then iterate – you do not need a perfect product or offering from the beginning test your way into it BRAND PROPERTIES Invest in: Compelling and relevant business name Developing a Logo Compliant Website SEM and Social Media LOYALTY/CRM Invest in loyalty from the onset: monitor your Promoter Score; create CRM: Salesforce.com or Zoho.com 5 Steps to avoid the Common Pitfalls in the Start-up phase: The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent.

Testing for MVP Test Concept Reiterate Launch MVP Invest time in the early stages of your business to test different value propositions and offerings through various channels. The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent. Testing Principles: 1.Build simple landing pages to test 2.Learn about what customers do NOT what they say they will do 3.Test your features, packages, value proposition, pricing, promotion channels 4.Your offering doesn't have to be perfect - test, learn and then test again Your Product or Offering does not have to be perfect from the beginning

Steps to Testing for MVP 1. Develop a basic landing page or # Leverage DIY tools: GoDaddy, wordpress, ringcentral 2. Test for Purchase Behaviour Learn about your customers actual behaviour – Do vs. SAY 3. Iterate Compare different offerings and Test different value propositions PIVOT or PERSEVERE! The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent.

Investing – The Start-Up Invest $5,500* in your business to go online Intuitive and impactful naming convention Dynamic Logo Slogan Brand Assets Professional Web design and development Closed solution for your security Do not be tempted with DIY – Leave it to the professionals PCI Compliant Website Invest Invest Invest – In today’s times you need to invest in a social and SEM strategy SEM and Social Media * Assuming a basic website and SEM set up. The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent.

Investing in Digital The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent. LinkedIn Twitter Facebook Google+ Your Business SEO YouTube Develop a connected Social and SEM strategy from the beginning by building a Facebook page, a Twitter account a Google+ account and LinkedIn account. Then build your SEM strategy. Get Started Right – build your brand presence and your credibility from the onset.

CRM/LOYALTY The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent. Develop a Loyalty mind-set from the beginning - Create an affordable solution or partner with a platform focused on Small Business solutions.

NPS/LOYALTY The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent. Invest in your Customer’s and their opinions to determine Loyalty levels and product/service changes needed. Word of Mouth is incredibly powerful! It is easier to retain a customer than acquire a new customer! The Ultimate Question is: “Would you recommend this product offering to family and friends?” (1-10) Score (NPS) Score – minus detractors from your promoters 9-10 – Net Promoter 6-9 – Passive 1-5 – Detractors

Recap The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent. …for a Minimal Viable Product through cost effective channels, iterate and then test again Testing …in a good website and search strategy – invest $5,000 to get your business online Investing …in a SEM and Social strategy – invest $500 to start Investing ….develop a loyalty mind-set from the onset - how will you capture customer information Loyalty … ask your customers the ultimate question to determine promoters NPS

About The Start-Up Shop The Start-up Shop Propriety and Confidential may not be copied or duplicated without written consent. Services: 1.Rapid Testing set-up execution and consultation 2.Building Compliant Websites and Search strategies 3.Developing a Loyalty mindset from the onset and implementing affordable CRM tools from small businesses Our Mission is to share our experience, knowledge and passion for small business growth within the Canadian community. To provide continued value in the testing, investing and customer loyalty stages for Start-ups.

Resources SamCor Consulting Group Propriety and Confidential may not be copied or duplicated without written consent. Setup Corporationcentre.ca Testing The Start-up Shop; Lean Start-in: Eric Reis; The Four Hour work Week :Tim Ferris Investing The Start-Up Shop – Websites and SEM strategy CRM/NPS/Loyalty The Start-up Shop; The Ultimate Question: Fred Reichheld; Salesforce.com or Zoho.com

Contact Info SamCor Consulting Group Propriety and Confidential may not be copied or duplicated without written consent. The Start-Up Shop Jazz Samira – Founder Web: thestartupshop.ca Telephone: