Under embargo until April 14, 2008 ZigBee ® Made Easy 2.4 GHz ZigBee Network Processor Mark Grazier Product Marketing, Low-Power Wireless

2 Key Markets for Low-Power RF Consumer Industrial ZigBee

3 Global Frequencies

4 Market Environment Worldwide IEEE and ZigBee® Chipset Revenue Source: ABI Research, 2007 $M 63% CAGR ’05-’12

5 Three Paths to ZigBee

6 What is Z-Accel and CC2480?  Z-Accel is a ZigBee Network Processor that communicates with any MCU via an SPI or UART interface  CC2480 is the first-generation ZigBee-compliant network processor in the Z-Accel family  Z-Accel allows customers to work with their favorite MCUs  Z-Accel provides complete ZigBee functionality without having to learn the complexities of a full ZigBee stack

7 Benefits  Easy to add ZigBee to new or existing products  Shorter product development time  Flexibility to choose any host MCU  Standard SPI or UART Interface  ZigBee-compliant stack, Z-Stack™  SimpleAPI makes development easy  Excellent selectivity & blocking performance  Standardized, robust mesh network CC2480: ZigBee Network Processor Applications  Home & building automation  Industrial monitoring & control  Asset tracking  Low-power wireless sensor networks  Set-top boxes, remote controls  Automated meter reading  Medical applications 7mm x 7mm QFN-48

8 SimpleAPI  Z-Accel implements TI’s SimpleAPI (Applications Programming Interface)  SimpleAPI has only 10 API calls to learn  Very little code space needed on the application MCU – small application MCU can be used (4kB)  SimpleAPI simplifies device configuration, binding of devices, sending and receiving data  All the benefits of ZigBee with minimal ZigBee knowledge required  Shorten development time and learning curve  No need to read the ZigBee specification (ZigBee2006 specification is 534 pages)

9 eZ430-RF2480 Demonstration Kit USB or Battery Powered ZigBee Processor MSP430F2274 (backside)  Evaluate Z-Accel today with comprehensive USB-based wireless development tool  The eZ430-RF2480 Demo Kit:  Allows fast evaluation of Z-Accel  Interfaces an MSP430F2274 to the CC2480  Demonstrates the Simple API command interface  Available now for only $99 (US$)

10 Tools: Packet Sniffer Packet Sniffer  General packet sniffer available, runs on the dev kits  Already supports SimpliciTI network protocol  Packet sniffer can be used with all application examples, not just SimpliciTI  The packet sniffer visualizes all RF traffic and content in a graphical format.  Each packet receives a time stamp and RF protocol flow can be inspected in chronological order

11 CC2480 ZigBee/IEEE Product Portfolio

12 CC2480: Summary  Z-Accel makes ZigBee easy, reduces time-to-market  eZ430-RF2480 demo kit only $99 (US$)  Samples, data sheets, technical support available today!

Thanks! Questions?