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2 Natalie Campbell Dr. Lorna Collins Meet the Customers: Meet the Customers: effective approaches for entrepreneurship education and support

3 Purpose To provide insights into effective approaches to entrepreneurship education and support from the customer’s perspective

4 Understanding Entrepreneurship

5 “By Doing” Example: SPEED (Student Placements for Entrepreneurs in Education) Understanding Entrepreneurship

6 Understanding Personality and Behavioural Theory

7 “Case Studies, Interviews and Profiles” Smart Luck (Charles Handy, 2000)

8 Understanding Opportunity Recognition

9 “Ideopoly, YOMP” Opportunity Recognition (Supply and Demand) Opportunity Discovery (Demand without the supply) Opportunity Creation (no supply or demand) (Sarasvathy et al, 2003)

10 In any assessment of employee relations in smaller firms it is imperative to consider not only the internal dynamics of the firm, but external market pressures and competitive environments in which they operate. Discuss. ‘If more research is desired about small business ventures, then one must learn about the individuals who create and manage them, because the two are inextricably bound’ (Carland et al, 1988). Critically evaluate this statement in relation to theoretical perspectives of entrepreneurship.

11 A guy wakes up in the morning and says ‘I’m going to be an entrepreneur.’ So he goes into work and he walks up to the best technologist in the company and whispers: ‘Would you like to join my company? Ten o’clock, Saturday, my place. And bring some doughnuts.’ Then he goes to the best finance guy he knows, and says, Bring some coffee.’ Then he gets a marketing guy. And if you are the right entrepreneur you have three or four of the best minds in the business. Ten o’clock Saturday rolls around. They say, ‘Hey, what is our company going to do?’ You say, Build left-handed widgets.’ Another hour and you’ve got a business plan roughed out. The finance guy says he know where he can get some money. So what have you done? You’ve not provided the coffee.You’ve not provided the doughnuts. You’ve not provided the ideas. You’ve been the entrepreneur. You made it all happen. (Larson and Rogers, 1986)

12 Allow Your Students to be the Entrepreneur Goals are dreams with deadlines What’s the worst that can happen Through the turbulence will I still love what I do Somewhere over the rainbow, around the corner, under the hedge, behind the door, above the shelf- lies opportunity Have no tolerance for the pursuit of the mediocre

13 Entrepreneurship Societies Society Objectives: Develop entrepreneurial behaviour, attitudes and skills, understand venture creation, apply theory to practice Build a brand Market a product Coordinate events Raise money

14 THANKYOU