Product Specifications & Value Proposition 2009

2 Premium single-serve Chiquita bananas Hand selected by size & shape Consistently Ripe & Ready to Eat Breakthrough packaging technology Exclusive Stay FreshTM Pack naturally extends storage and shelf life while providing a greater tolerance for a wider range of temperatures Retail outlets that receive deliveries once or twice a week can have perfectly ripe bananas every day A profitable, fresh OPPORTUNITY Bananas are the #1 grocery SKU and the #1 consumed fruit1 42% of banana consumers say they would eat MORE bananas if they were made available wherever and whenever they want one2 Yet 93% of bananas are currently sold through traditional formats US Economic Research Service Strategyn Research

3 Conventional Package Seal Opened 7 Days after Store Delivery* Chiquita To Go  * Boxes kept at 60 F to ensure common conditions for accurate comparison Stay Fresh TM Pack The Stay Fresh TM pack is all natural and does NOT alter the bananas in any way… it simply ensures you have the best possible product available. Extends storage and shelf life Greatly increases resistance to a wider range of temperatures during transportation Locks in moisture to keep bananas hydrated Ensures best possible product by overcoming the supply chain obstacles of time, distance and temperature Stay FreshTM technology controls the amount of O2 and CO2 within the pack, extending unopened package storage life up to 7 days over traditional methods Breakthrough Technology

4 Addresses consumer desire for on the go healthy food options 400 million bananas are consumed weekly and consumers say they want more Satisfies consumer consumption preferences Perfectly ripe Chiquita bananas are ready for immediate consumption 86% of consumers prefer to eat bananas that are all yellow or yellow with green tips 1 Builds consumer confidence Chiquita ranks highest in consumer confidence for nutrition, quality, taste and freshness 2 Chiquita is the #1 banana brand and one of the top 10 food brands 3 Perfect for Your Consumer Research International Banana Color Preference Study 2 Harris International ATU Study Wave Harris Interactive Consumer Poll

5 22 Count Product Specification Case Pack: 22 banana singles per case Case Weight: 9.5lb/ 9lb 8 oz (4.3kg) Case Cube: 703" Case Dimensions: 16.00" (L) x 9.50" (W) x 5.00" (H) Case UPC: Unit UPC: Pallet Count: 156 cases per pallet Pallet Weight : 1,560 lbs. (per 156 case) Pallet Dimensions:48" (L) x 40" (W) 80" (H) 12 cases per layer 13 layers per pallet Recommended Storage: 57° to 65° F (13° to 19°)

6 NUTRITIONAL INFORMATION NUTRITIONAL PANEL FOR A STANDARD CTG BANANA

7 VALUE PROPOSITION: Leading C-store Case Study CTG immediately impacted sales volume and profit for a Top 5 Convenience store banner!  Leading c- store chain was unhappy with the quality and performance of its banana program.  Customer is introduced to the perfect solution: Chiquita to Go™ ripe and ready to eat banana singles, hand selected for size and shape with a patented extended shelf-life technology. Situation Approach Result  To Improve banana program performance, customer switches from a conventional banana program to the Chiquita to Go™ program in 500+ stores, May  To maximize category returns, customer increases retail price from $.59 to $.79/unit. Average monthly banana volume increased by 21% while profit increased 25% !

8 Value Proposition 4 Month Average VolumePer UnitPer Month Average BananasCostRetailRevenueCostProfit Pre-CTG 97,943$0.20$0.59$57,786$19,588$38,198 Post-CTG 124,367$0.38$0.79$98,250$ 47,259$50,991 Difference 26,424$0.18$0.20$40,464$27,671$12,793 % Difference21%90%34%91%171%25%