I Want My MTV Chpt. 16 History of Rock & Roll. T.V. 98.2% of all American households watched T.V. 85% owned color T.V. Americans began purchasing Video.

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Presentation transcript:

I Want My MTV Chpt. 16 History of Rock & Roll

T.V. 98.2% of all American households watched T.V. 85% owned color T.V. Americans began purchasing Video Cassette recorder-players (VCR) First mass marketed by Victor Company of Japan (JVC)

In Living Colour

JVC VCR

Too much T.V. Post baby boom teenagers watched t.v. for 3-4 hours a day In 1981, t.v. personalities were listed as the top ten role models Instructional t.v. at school

Mike Teevee

Video Games The first video game was Space Invaders By 1981, teens dropped more than 25 billion quarters into games at local arcades Pac Man was another popular game Video games were then brought into the home with the Atari Corporation owned by Warner Communication

Video Games

Atari

Warner Communication Applied video technology to pop music Warner & American Express invested $20 Million to launch MTV on August 1, 1981 Nonstop format of 3-minute video clips Focused primarily on Warner artists Appeared on 300 cable outlets in 2.5 million homes

Robert Pittman 28 year old head of MTV Targeted the under 24 generation The slogan “I want my MTV” came from a breakfast cereal called Maypo Stalked the T.V. babies who seldom read newspapers or books.

First video to be played on MTV

Second Video to be played on MTV

MTV Goes Black… First Black Artist to be Played on MTV Michael Jackson Billie Jean

MTV gets “fancy” First MTV awards show performance Madonna Like a Virgin

They owe their career to MTV… MTV brought Duran Duran to America from the British Pop world MTV Unplugged Ordinary World

Other MTV artists Eurhythmics Wham! Prince Whitney Houston

Pop goes the Metal Van Halen Netherlands Def Leppard England

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