Improving Yield : Future Directions for Passenger Revenue A discussion paper prepared by Michael Davis and BC Transit, 2015
Agenda
Building on prior Workshops
The Challenge Continues
Increase net yield
Fare Strategy Objectives
Fare Structure Principles
We have some decisions to make... Technology enhances well developed, consistent and known business rules. Fare Structure SalesUseCollection
Passenger Revenue Activities The fare structure drives all other areas – without simplification, the costs of sales, use and collection are increased.
Fare Structure Initiatives We have come a long way but…
Fare Structure Opportunities
Standard fare classes and products for all communities
Future Directions: Breakout (15 mins)
We have some decisions to make... Technology enhances well developed, consistent and known business rules. Fare Structure Sales UseCollection
Sales: Opportunities
We have some decisions to make... Technology enhances well developed, consistent and known business rules. Fare Structure Sales Use Collection
Use: Opportunities*
What are our options with Transfers? Dated TransfersOne TransferNo Transfers
We have some decisions to make... Technology enhances well developed, consistent, and known business rules. Fare Structure SalesUse Collection
Collection/Reporting: Opportunities
Future Directions: Breakout Fare Structure SalesUseCollection Technology enhances well developed, consistent, and known business rules.
Increase net yield
Fare Strategy Objectives
Fare Structure Principles
Future Directions: Breakout (10 mins) Fare Structure SalesUseCollection
Future Directions: Next Steps The Smart Bus Presentation - April 29 (8:30 to 10:00am) Potential Mobile Payment Pilot Project 15/16 We will provide updates on our progress based on your feedback. Please or your RTM your thoughts, ideas and suggestions on how we can improve our fare
Thank you