©2015 EarthLink. All rights reserved. EarthLink Secure WiFi™ Connect with customers and empower employees

2 ©2015 EarthLink. All rights reserved. WiFi and mobile are driving engagement 79%84%80%+ say the availability of Wi-Fi influences where they shop 1 of smartphone shoppers use their devices to help shop while in a store 2 Use while shopping for appliances, grocery, electronics, household, health and beauty, apparel 2 This applies across retail categories Sources: 1. JiWire Q Google Shopper Marketing Council April 2013.

3 ©2015 EarthLink. All rights reserved. The good news: smartphone consumers want to connect with your brand They prefer the retailer’s own website or app for research They prefer to research on phones, then buy in-store They’ll share personal information for targeted offers They feel store associates can provide a better experience with mobile technologies

4 ©2015 EarthLink. All rights reserved. WiFi empowers customers and employees Employee TrainingMobile Point of SaleCustomer Analytics Customer ServiceGuest WiFiCustomer Loyalty Rewards

5 ©2015 EarthLink. All rights reserved. But there are non-trivial challenges to address Geographically Distributed LocationsMinimal or No On-Site IT Expertise Tight Budgets Thin Margins Security and Compliance Requirements Limited visibility into customer behavior

6 ©2015 EarthLink. All rights reserved. Easily deploy and manage highly secure private and public wireless networks at all locations. – Support both corporate and consumer applications – Gather presence and usage data for business intelligence – Support security and compliance requirements with built-in wireless intrusion prevention – Leverage cloud-based management and plug-and play access points for easy install and maintenance EarthLink Secure WiFi™

7 ©2015 EarthLink. All rights reserved. Secure, easy to use, and easy to manage Built-in High Availability & Fault-Tolerance SSAE-16 Certified Data Centers Drop-Ship, Plug-n-Play Deployment Top-Rated Wireless Intrusion Prevention (WIPS) Single Console Centralized Management Automated Compliance Reporting

8 ©2015 EarthLink. All rights reserved. Social Media Integration: turn customers into loyal promoters 1. Present custom branded portal2. Customers “Like” on social media3. Engage your customers

9 ©2015 EarthLink. All rights reserved. Customize the guest experience

10 ©2015 EarthLink. All rights reserved. Gather WiFi data for business analytics Get closer to your customers! – Presence Analytics Foot traffic, dwell time – Loyalty Analytics Repeat visitors, frequency – Social Media Conversion, demographics – WiFi Usage Analytics Device types, duration

11 ©2015 EarthLink. All rights reserved. Automatically classifies devices and applies security policies: – Authorized: access to corporate applications – External: access within walled garden – Rogue: access denied Automatically detects and blocks attacks Comprehensive threat coverage: Integrated Wireless Intrusion Prevention (WIPS)

12 ©2015 EarthLink. All rights reserved. Improve Employee Productivity – Provide fast, anywhere access to business applications information to better support customers Engage Customers – Connect customers to loyalty and reward programs and your social media presence Deepen Customer Insights – Gather data to make better business decisions Support Security & Compliance – Deploy and manage a single solution for both private and public WiFi while supporting security and compliance requirements for PCI, HIPAA, GLBA and SOX Easily Deploy and Manage – Plug-and-play, zero-touch installation and cloud-based centralized management Why EarthLink Secure WiFi™?

©2015 EarthLink. All rights reserved. Secure WiFi™ Appendix A Sample Analytic Reports Available

14 ©2015 EarthLink. All rights reserved. Social Media Integration and Business Intelligence

15 ©2015 EarthLink. All rights reserved. Social analytics for opt-in customers

16 ©2015 EarthLink. All rights reserved. Identity analytics for opt-in customers

17 ©2015 EarthLink. All rights reserved. Sample presence analytics No. of visitors Dwell Time Total Foot Traffic

18 ©2015 EarthLink. All rights reserved. Sample presence analytics Store 1Store 2Store 3Store 4Store 9Store 10Store 11Store 5Store 7Store 8Store 6 Unique Visitors by Location Distribution of No. of Visits