Gary Dunleavy Customer Engagement Manager Tourism Ireland Online Marketing Opportunities.

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Presentation transcript:

Gary Dunleavy Customer Engagement Manager Tourism Ireland Online Marketing Opportunities

Tourism Ireland Social Website CRM System

Facebook Marketing ›Identify Audience ›Provide Relevant Content ›Study what works and Virality of Content #2

Facebook Insights Private & Public Actions Individual Posts – Talking about this SEAV (Social Equivalent Advertising Value) Churn Rate

Reputation Management Perspectives Interaction Management Handling and Tactics

Twitter Marketing ›Monitor Daily ›PR – Opportunities - Competitions #2

Virtuous Integration of Content

Content Marketing Effective Content Capture – Inspire -Inform Editorial Standards Measured by Views - Shares – Journeys Started SEAV

Provide Sales Platforms

Offers ›Website Funnel Model ›Commercial Pathways throughout site ›Contextual and Experiential Offers

Imagery Imagery works great Should Be Actionable Big Role in Website

Future *forecast Social + Website + CRM = Social CRM

Action points *forecast Content & Offers Industry Opportunities Imagery Grow Social Now Put Measures in Place

Thank you

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