High Tech Executive Discussion New Industry Solutions to Shape Your Future Rosh Dawes, Equinix Joseph Ahn: Principal Consultant, Samsung SDS Jaechul Lee: VP, Samsung SDS Mike Overly, Oracle September 30, 2014 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Program Agenda Oracle’s High Tech Solution Approach and Value to Customers Equinix’s Approach to Transformation and Accelerating Innovation Samsung’s Success Practices for Data-Driven Manufacturing 1 2 3

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle’s High Tech Solution Approach and Value to Customers

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | High Technology Trends Multi-Tiered Channel Complexity Focus on Cost Cutting Customer Experience with Pervasive Technology Service as a Growth Engine Big Data Extended Supply Chain Complexity End to End Value Chain Planning Integrated Product Compliance Consolidation / M&A

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

MORE COMPLEXITY MEANS LESS INNOVATION

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | High Tech STRATEGY Provide the Most Complete Offering for Key Industry Problems Providing the broadest portfolio of industry-specific software to run core business operations. Solving big industry problems by leveraging every layer of the stack Industry Solutions Industry Applications

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | High Tech STRATEGY Provide the Most Complete Offering for Key Industry Problems Providing the broadest portfolio of industry-specific software to run core business operations: Solving big industry problems by leveraging every layer of the stack Industry Solutions Industry Applications Complete Customer Experience Digital Commerce Innovation Management Project Driven Supply Chain Service Excellence/Remote Service Platform

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Equinix’s Approach to Transformation and Accelerating Innovation

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Samsung’s Success Practices for Data-Driven Manufacturing

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

High Technology Trends Multi-Tiered Channel Execution Complexity Sales are through a growing, complex matrix of channels to support market requirements for: product family, different mediums for communication, orders & support, time, and geography. Successful channel ops are key to customer satisfaction, revenue & profits. Cost Reductions Focus Enterprise-Wide Profits and margins are under pressure and all business costs need to be addressed through four steps: Simplify, Standardize, Centralize, Automate layered with business intelligence analytics Customer Experience with Pervasive Technology Technology is everywhere. From wearable technology to connected cars and homes. Companies must be able to have an enterprise view of what they are saying about their experience to everyone. Service as a Growth Engine (SaaP) Integrated Services are a differentiator as technology becomes commoditized. All support and services must ensure ultimate satisfaction to remain competitive Big Data With millions of sources of data throughout the enterprise, companies must be able to redict/prescribe based on the data analysis but also react. Extended Supply Chain & Complexity Both the up and downstream supply chain has extended in length and complexity necessitating real time synchronization, coordination and collaboration to ensure timely and cost effective results End to End Value Chain Planning With outsourced manufacturing, having visibility of the entire supply chain to support rapid demand commits is critical. In addition being able to respond rapidly to supply disruptions is mandatory. Integrated Product Compliance Product Compliance and Rights management are two areas that must be right to prevent huge penalties.. The core issue is compliance with the large number of regional, national and worldwide regulations that require proof of compliance. Consolidation / M&A Industry wide consolidation continues to both deepen and broaden market reach. Best practice for merging enterprises is necessary to ensure synergies, productivity, growth, and cost savings goals are achieved.