NORTHSOUND RADIO RAJAR Q3 2013

NORTHSOUND 1 ■Northsound 1’s core audience is year olds playing a mix of adult contemporary music with unrivalled news & sports coverage and local information ■Northsound 2’s core audience is year olds with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by ■Northsound 1 is the market leading radio station in Aberdeen and the Shire ■Total Northsound Radio has more than double the number of ABC1 listeners than their nearest commercial competitor Original 106 ■Listeners to Total Northsound Radio listen on average for a staggering 10.6 hours a week ■80% of Northsound Radio listeners are the main shoppers in their household and therefore control the purse-strings 3 Source: RAJAR 2013 Q3 based on the Northsound TSA combined Northsound 1 and 2

THE TRANSMISSION AREA

NORTHSOUND 1 WEEKDAY SCHEDULE ■Greigsy at Breakfast6am-10am ■John Mellis on Mid-Morning10am-2pm ■U Choose 2pm-3pm ■BIG Drive Home3pm-7pm ■IN:Demand with Romeo 7pm-10pm ■Late Night with Gina McKie10pm-1am 5

TOTAL NORTHSOUND 164,000 WEEKLY LISTENERS 6 WEEKLY REACH NORTHSOUND REACHES… 79,000 ABC1 LISTENERS 85,000 C2DE LISTENERS 131,000 MAIN SHOPPERS Source: Rajar/Ipsos RSL. 12 months ending 15 th September 2013

NORTHSOUND 1 140,000 WEEKLY LISTENERS 7 WEEKLY REACH NORTHSOUND 1 REACHES… 71,000 ABC1 LISTENERS 69,000 C2DE LISTENERS 110,000 MAIN SHOPPERS Source: Rajar/Ipsos RSL. 12 months ending 15 th September 2013

COMPETITORS 8 WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 15 th September 2013 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) some stations do not cover the whole TSA

COMMERCIAL MARKET SHARE TOTAL NORTHSOUND TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING 9 Source: Rajar/Ipsos RSL. 12 months ending 15 th September 2013 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) *some stations do not cover whole of the TSA