Live Search What’s New With Search? Internet Librarian, October 30 th, 2007 Heather Dystrup-Chiang Program Manager, Live Search Selection

Live Search Search Has Become Ubiquitous 1 out of 5 Americans Searches Every Day

Live Search Where Do Searchers Go After Searching? Source: comScore Other Portals / Search Engines News Sites Wikipedia

Live Search Searchers: Doing More Than Just Lighthearted Research 87% of online users have gone online to research a scientific topic or concept Most of these science searches being with a search engine Forty million Americans use the Internet as their primary source of news and information about science 80% of online users have searched for a health topic 66% began their last health inquiry at a search engine 77% prefer to get their reference content via search 52% have searched for a policy issue 25% of knowledge workers’ time is spending searching for info! Source: Seeking Science in Cyberspace; Online Health Search (Pew Internet Research, 2006),

Live Search Live Search Selection Mission Turning web search into information search by creating the world’s most trusted index of authoritative content

Live Search Web Search Search: Paul McCartneyIntent: ??? Live Returns:

Live Search Health Search Search: lupusIntent: ??? Live Returns:

Live Search Local Search Search: Costco, Seattle, WA Live Returns:

Live Search The perception: “If it’s not on the Web, it doesn’t exist… “ The reality: General consensus is that about 5% of the world’s information is currently available online The National Archives has digitized < 1% of their collection (see next) The Library of Congress estimates that only 10 % of their 132 million objects will be digitized in the foreseeable future Source: History, Digitized (and Abridged) (The New York Times, 2007) “Selection” A Long Ways to Go

Live Search Source: History, Digitized (and Abridged) (The New York Times, 2007) National Archives: 1800 Yrs to Digitize??

Live Search Live Search’s Investment in “Selection” Live Search Academic Live Search Books April ‘06 Dec ‘06April ‘07June ‘07 Launch: Hard sciences content Launch: Out-of- copyright content Launch: In-copyright content Medical content added Social sciences, humanities MORECONTENTMORECONTENT NEWFEATURESNEWFEATURES Oct ‘07 Adv search, Cited by refs

Live Search Live Search Academic (I) Search: robot Live Returns: Advanced search

Live Search Live Search Academic (II) Search: robot Live Returns: cited by references

Live Search Live Search Books (I) Search: civil war Live Returns: books, that one might otherwise not find

Live Search Live Search Books (II) Two-paned Approach, ‘Hit map’ to Indicate Keyword Density

Live Search Live Search Books (III) Discoverable Table of Contents; Ability to Buy Book, Search Inside; Navigate-able Hit map; Preview Rights Burn-down

Live Search Live Search Books (IV) Several Viewing Options: Fit to Width, Fit to Height, Full-Screen

Live Search Live Search Books (V) Full-Screen ‘Zoom’ View

Live Search Great marketing channel for publisher content Flexibility with preview rights % viewable Pages around the search results Snippets A variety of publisher branding, promotional, and commerce opportunities Display of your logo on your book excerpt pages – liked to your website “Buy this book” linked to your commerce-enabled Web site Integration with existing online retailers For the sale of print books For the sale of downloadable eBooks in current formats Live Search Books (VI) Benefit Doesn’t Accrue to Just Users!

Live Search Limited scope Not understanding user intent Providing links, not information Lack of personalization Disconnect between searching and taking action Yet, Customer Pain Points Abound Stay tuned!

Live Search Heather Dystrup-Chiang Thank you!