Welcome to DECA Parents Night 1 How do you DECA?

DECA’s Mission Prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

DECA Fact Sheet

Builds self-esteem Prepares for college Prepares for workplace 21 st century skills

DECA Competition

Competitions Districts - Scoring District competitions consist of two parts ◦ 100 Question Test (3 different clusters) ◦ 1 role-play (9 different categories) Each role-play category counts as an event.

Competitions Districts - Scoring Top test = Medal ◦ Could be depending on size of event Top role-play = Medal ◦ Each judge has a winner Top role-play + test = Finalist Top 3 TOTAL SCORES = Trophies Total possible points 200

Competitions Districts - Scoring Example

DECA Testing

Competitions Districts - Testing 100 question test taken, during school, on- line two weeks prior to role-play portion

Competitions Districts - Testing How do I prep for testing? ◦ Take Marketing Classes ◦ Take practice tests provided by advisors ◦ Come to testing prep sessions on Tuesdays and Thursdays ◦ Visit Quizlet.com, search DECA How do I help my child prep for testing? ◦ Quiz them ◦ Follow up with them as if they are in a class

DECA Role-Plays

Competitions Districts - Expectations Mandatory At Myers Park High School ◦ November 20, 2014 ◦ Role-plays 3:00-5:30 ◦ Awards session: 6:30-8:30 ◦ Pizza will be served

Competitions Districts – Role-plays What does a role-play look like? A role play is an activity where participants are immersed in a character with specific traits, goals, and capabilities. A role play in the DECA dictionary is an activity where DECA members convey and exchange ideas and plans concerning their business role to judges who will be interacting with the members on behalf of his/her own role.

Competitions Districts – Role-plays At a DECA competition, you are given a case study that is relevant to the occupational areas of your event. The case study indicates ◦ who you are, ◦ who the judge is, ◦ what the situation entails for you to do, and ◦ how you are evaluated. The judge meeting you has the same case study. His or her job is to listen to your presentation, ask you some questions, and evaluate your performance (i.e. how well you covered your performance indicators/competencies).

Competitions Districts – Role-plays Prep (Room 1) ◦ 10 minutes to  Read  Make notes  Make some sort of visual (ie chart, table, graph, brochure, coupon, etc)  Completely up to the student and the situation. Role-play (Room2) ◦ 10 minutes MAX to present ◦ NO ONE WATCHES YOU. It is only you and your judge

Competitions Districts – Role-play Strategies

Competitions Districts – Role-plays PERFORMANCE INDICATORS or COMPETENCIES = RUBRIC Example:

Competitions Districts – Role-plays Three Parts 1.Introduction 2.Body 1.Address ALL performance indicators 1.Restate 2.Define 3.Apply to the situation 3.Conclusion

Competitions Districts – Role-plays 1. Introduction Do’s Have good posture Smile Make eye contact Greet the judge Shake his or her hand Introduce yourself (i.e. name, role, purpose today) If in a team, make sure both partners are introduced Don’ts Slouch Grimace, scowl Avoid direct eye contact Have a poor, weak handshake or a painful, threatening one Jump to your presentation content without an introduction

Competitions Districts – Role-plays 2. Middle Do’s Present your solutions that cover the performance indicators/competencies Get creative: make up reasonable facts and figures Use visuals if they are clean, organized, and can help support the presentation Be confident by frequently having eye contact with the judge Gesticulate if it emphasizes the point of your speech Have positive, interested facial expressions (e.g. smiling, nodding) Have a conversational tone Pace your speech Keep your composure Involve the audience Don’ts Miss performance indicators, which results in heavy penalization Create plans with budgets that does not reasonably match Have messy visuals Avoid eye contact Get to excited and over gesticulate Use a lot of filler words (e.g. like, um, uh, etc.) Speaking too fast or too slow Freak out when the judge does not seem super delighted at your idea– they are trained not to Lose track of time

Competitions Districts – Role-plays When addressing performance indicators/competencies: 1.Restate 2.Define 3.Apply to the situation Example: 1.Explain the concept of market and market identification? “First we need to define what a market is and how we indentify them. A market is a business or person with an unfulfilled need or want and the willingness and ability to buy. In our case…”

Competitions Districts – Role-plays 3. Conclusion Do’s Conclude by summarizing how the points that you have just covered contribute to the big picture of the situation Ask if the judge has any questions When answering questions, be confident with your response even if you are uncertain Listen carefully when the question is said Ask the judge to repeat the question if you really did not hear it Take a brief moment to think about what is being asked and what you will respond Answer by rephrasing the question and stating your response Thank the judge Shake his or her hand Don’ts Finish your last point and leave without a conclusion Stick in new, late-minute business concepts, plans, and ideas in your conclusion Leave without letting the judge ask you questions Ask the judge to repeat the question too often Misinterpret the question and give an unsuitable answer Give one word answers without justification Leave with thanking the judge and shaking his or her hand

Competitions Districts – Role-plays Every Judge (section) has a top role = medal Judge 1 (Section 1) Anton 99 Emily 98 Chase 95 Maggie 94 Connor 90 Judge 2 (Section 2) Daniel 99 Phillip 98 Ryan 97 Brad 93 Diane 90 Judge 3 (Section 3) Jack 87 Noah 76 Zachary 50 Aubrey 48 Chandler 45 Emma 42 Judge 4 (Section 4) Turner 99 Harrison 98 Grace 97 Darius 96 Hampton 95

DECA Attire

Competitions Districts - Dress Young Ladies ◦ blazer with dress skirt or dress slacks and a dress blouse or ◦ blazer with a dress; ◦ dress shoes

Competitions Districts - Dress An ideal outfit for a female DECA member consists of: White or pastel button down dress shirt Dress shoes (flats or heels) Dress pants or skirt (and a matching blazer is suggested) Stockings (optional) a shade lighter or darker than skin tone Light or no make up Scarves and light jewelry to accent your outfit

Competitions Districts - Dress Avoid: Tight tops Strappy sandals Platform shoes Short skirts Messy hair Perfume Showing too much skin Denim

Competitions Districts - Dress Young Men ◦ blazer with dress slacks, collared dress shirt and necktie; dress shoes and dress socks

Competitions Districts - Dress An ideal outfit for a male DECA member consists of: White or pastel button down dress shirt Dress shoes Dress pants (and a matching blazer is heavily suggested) Tie (not too short or too long) Trimmed nails

Competitions Districts - Dress Avoid: Grease Earrings White socks Messy hair Cologne Showing too much skin Denim Casual Shoes

Competitions Districts - Dress Just be careful when you WIN…

DECA State Competition

Competitions States – General Info A.K.A.: NC-CDC ◦ North Carolina Career Development Conference Greensboro, NC ◦ Sheraton Hotel ◦ February 26-28, 2015  Thursday-Saturday Approximate Cost ◦ $175 plus meals  Includes: Travel, hotel, registration, & chaperone costs

Competitions States - Qualifications Who can go? ◦ Any students that  Completed districts testing  Competed in the role-play at districts  Attended the awards session ◦ Approved parent chaperone volunteers Note: alternate assignments may be available if unable to attend a portion of district competition. Students must speak with an advisor prior to November14

Competitions States - Events Huge amount of events from which to choose ◦ 17 individual role-play events  TWO role-plays plus test (Max score 300 points) ◦ 7 team role-play events (30 minutes to prep)  One team role-play plus test average (Max 300 points) ◦ 10 written events  discussed later

DECA International Competition

Competitions Internationals A.K.A.: ICDC ◦ International Career Development Conference Orlando, FL ◦ Rosen Plaza ◦ April 24-28, 2015  Friday-Tuesday Approximate Cost ◦ Be prepared for $1000, usually less  Includes: Travel, hotel, registration, chaperone costs, attractions, and more!!!

Competitions Internationals - Qualifications Who can go? ◦ Any students that  Wins a trophy at state competition or  Are a finalist and gets “bumped up”

Common reasons students miss opportunities “I can’t attend state competition because we don’t have the money…” ◦ In some cases there is money available to help students get to competition “I can’t attend state competition because I have something important going on that day…” ◦ I some rare cases we can make allowances “I’m a freshman, I’ll do it next year…” ◦ The earlier you start, the better Other conflicts SPEAK WITH AN ADVISOR FIRST

DECA Scholarships David Shannon Scholarship ◦ We raise money throughout the year in memory of former DECA Champ, David Shannon to help aid students attending ICDC financially ◦ Students qualifying for ICDC may apply

DECA Scholarships

North Carolina Scholarships T Carl Brown Scholarship Pool Sonya Williams Dismuke Scholarship NC DECA Foundation Scholarship School Specific Scholarships Kings College Art Institute of Charlotte UNC Greensboro ◦ Bryan School of Business & Economics Scholarship Marvin Rorie - CPCC International Scholarships ◦ Visit for online application processhttp://deca.org/scholarships/

DECA Written Events

Bread and Butter of what MP does The following classes currently complete written projects ◦ Honors Strategic Marketing ◦ Honors International Marketing ◦ Honors Sports and Entertainment Marketing II ◦ Travel & Tourism ◦ More to come… Most have no test involved 2014 State Competition ◦ 17 entries ◦ 8 trophies!!!! ◦ 6 finalists Pursue these courses

We need YOU! Please consider helping in one or more the following ways ◦ Volunteering at districts November 20, 2014  5:30-8:30 ◦ Judging at districts November 20, 2014  3:00-5:30 ◦ Chaperoning state competition in Greensboro February ◦ Donating to the David Shannon Scholarship  MP Online Payments

Thank you! Questions?