How to Maximize Event Fundraising and Team Building through Social Media and Online Tools

LEARNING OBJECTIVES Leverage the participant center, mobile apps, and other online tools to build a team and fundraise Amplify your fundraising and teambuilding efforts through the effective use of social media Learn from top fundraisers how they leverage social media and the participant center and apply their best practices

WHY SOCIAL MEDIA Social Media is about connecting, creating, and communicating. We connect individuals by creating a community within the space. These communities allow users to make a connection to one another, to a cause, and to their passions. Once users have connected via social networks they can begin to communicate with one another and share important, relevant information. For Walk MS and Bike MS participants, users can connect with their friends, family and potential supporters to effectively increase awareness, inspire new members, and encourage others to donate to their walk or ride.

SOCIAL NETWORKING BASICS Facebook LinkedIn Twitter MS Connection Participant Center Mobile Apps

WHY USE ONLINE FUNDRAISING TOOLS Using online tools makes fundraising easier. And, participants who use personal pages raise more money! Bike MS — $883 v. $468 Walk MS — $473 v. $232 MuckFest — $210 v. $136

PARTICIPANT PAGE

PARTICIPANT CENTER HOMEPAGE

PERSONAL PAGE UPLOAD A PHOTO

ADD CONTACTS

IMPORT CONTACTS

COMPOSE MESSAGE

REVIEW MESSAGE

FOLLOW-UPS

MY PROGRESS

ENTER A DONATION

MOBILE APPS Go Mobile! The Bike, Walk and Challenge Walk MS mobile app is available for IOS and Android, and is available also in a mobile web experience. Fast, fun and easy to use; the mobile app allows registered participants to monitor and fundraise for their favorite event.

Fundraise with Facebook Are you on Facebook? Join Walk MS on FacebookJoin Walk MS on Facebook You can also fundraise with Facebook Our app installs in just a few seconds on your Facebook page. It allows your entire Facebook network to donate directly to you. Fundraising has never been quicker or easier. Download the Fundraising with Facebook app.

FUNDRAISE WITH FACEBOOK

FUNDRAISE WITH FACEBOOK: SCHEDULE MESSAGES

NATIONAL MS SOCIETY EVENT WEBSITE

SOCIAL MEDIA TIPS

PARTICIPANT CENTER GUIDE

BETH LELECK

Increase Online Donations in 3 Easy Steps! 1.Create your Personal Page in the MS Society event Participant Center 2.Simplify (shorten) your page URL for easy sharing 3.Share your page URL in an , on Facebook, on Twitter, etc.

STEP 1 – Create Your Personal Page

STEP 2 – Shorten your page URL Use bit.ly to simplify your page web address from this: to this:

STEP 2 – Shorten your page URL With bit.ly you can keep track of where your page URL is getting the most traction:

STEP 3 – Share your page! Share across multiple channels ( , facebook, etc.) and share repeatedly!

Facebook – Make it Personal! Share why MS is important to you Highlight training progress Celebrate fundraising milestones Post photos from MS events

Facebook – Leverage MS Society Content

Facebook + MS Awareness Week + MSConnection.org

Facebook – Create a Team Page

Communicate important team updates and deadlines Encourage fundraising Raise awareness across the team Share Society events and team challenges

Facebook Team Page – EVENTS

How to Maximize Event Fundraising and Team Building through Social Media and Online Tools