1© Copyright 2013 EMC Corporation. All rights reserved. Accelerate Productivity with EMC Information Infrastructure

2© Copyright 2013 EMC Corporation. All rights reserved. Transformational Drivers in Manufacturing Market Speed New Global Markets Opening, Expanding Lowered Barriers Erase Traditional Advantages Consumers Have Choice Access to Global Products Products available at Competitive prices in India Disruptive Technology Making all stages of manufacturing “low touch” or “no touch” Increasing productivity to compete effectively in Global Economies

3© Copyright 2013 EMC Corporation. All rights reserved. Need of the hour…  Reduce Cost  Simplify Processes –Through integration with suppliers, dealers, support partners, even customers and other functions within the organisation –Respond faster to customer needs ▪How well we know them ▪What are they saying about us!  Protect your “Intellectual Property” –Information protection –Compliance –Security

4© Copyright 2013 EMC Corporation. All rights reserved. Hybrid Technologies Security & Compliance Policy-Driven Mgmt Integrated Data Mobility EMC Today….. Building the Information Assembly Line… Big Data Storage Linear Scalability, Operational Simplicity, Geographic Distribution, File And Object Big Data Storage Linear Scalability, Operational Simplicity, Geographic Distribution, File And Object Backup And Archiving Speed, Deduplication, VMware Integration Transactional Storage VMware Integration, Simplicity, Efficiency, Scalability, Availability Transactional Storage VMware Integration, Simplicity, Efficiency, Scalability, Availability Big Data Analytics Structured & Unstructured Massive Scalability Big Data Analytics Structured & Unstructured Massive Scalability Isilon Atmos VNX VMAX Data Domain, Avamar, Networker Ionix VPLEX Greenplum View Enterprise ApplicationsBig Data Applications

5© Copyright 2013 EMC Corporation. All rights reserved. EMC helps Transform Manufacturing Role of IT is bigger than Ever  Increasing productivity through integrated information infrastructure –Integration with Enterprise Resource Planning (ERP) tools –Cloud Computing Infrastructure  Shorten the product development Lifecycle –Collaborative Tools and information sharing platforms –Protection of patents / designs / Intellectual property  Build and Improve Customer Intimacy programs –Real time information made available to customers, employees and suppliers

6© Copyright 2013 EMC Corporation. All rights reserved. Increasing Productivity through Integrated Infra Simplify Reduce Downtime Build a foundation for Future…

7© Copyright 2013 EMC Corporation. All rights reserved. More SAP Deployed On EMC Storage Than Any Other Vendor– IDC Source: IDC, Storage User Demand Study, 2011 — Spring Edition: Unlocking the Minds of Storage Users, Doc # , Sept years of successful partnering 20+ joint engineering projects yielding best practices More than 10,000 joint customers

8© Copyright 2013 EMC Corporation. All rights reserved. Asian Paints Ltd Chose EMC Storage for maximising productivity Challenge  Increase in data load led customer to find a more powerful, scalable and efficient storage solution Solution  VMAXe with Flash Drives  FAST VP Results  55% reduction in business intelligence response times, reducing from 9 milliseconds to 4 milliseconds  Scalability increased from 360 drives to 1,000 drives allowing for continued expansion  FAST VP expected to deliver greater performance and improved disk access rates Applications  Federated Live Migration  SAP ERP  IBM Cognos “Having completed 60 percent of the migration to date, we have already seen a 55 percent reduction in our BI response times. We are very happy with our decision to select the VMAXe solution.” Anonymous

9© Copyright 2013 EMC Corporation. All rights reserved. Mission-Critical Business Continuity for Oracle / SAP – Reduced Downtime Eliminate single points of failure at all layers in environment Provide active/active data centers with near- zero RPOs and RTOs Fully automatic failure handling and load balancing Zero downtime maintenance Simplified deployment of Oracle RAC on Extended Distance Clusters Increased infrastructure utilization Active/active data centers Near-zero RTOs and RPOs 24/7 application availability No single points of failure Simplified high availability management

10© Copyright 2013 EMC Corporation. All rights reserved. Three Paths - From Running IT to Consuming IT Choice of Architecture Converged Infrastructure Build Your OwnBuild Your Own EMC VSPEXEMC VSPEX Vblock SystemsVblock Systems Proven Infrastructure Best of breed infrastructure components Running IT Consuming IT Running & Consuming IT

11© Copyright 2013 EMC Corporation. All rights reserved. Business DriversBusiness Drivers Integrated Packages (Server + Storage + Network + Virtualization) Accelerate your productivity in Integrated Solutions 85–90% less cost: In hardware (fewer servers, switches in data center) 80% faster deployments: Prepackaged, complete SAP infrastructure and migration services Integrated support: Single point of support for customers and defined escalation paths for lower time to resolution Reduce IT infrastructure cost during refresh Accelerate deployment of new SAP applications Simplify support and reduce risk

12© Copyright 2013 EMC Corporation. All rights reserved. Shorten the product Development Lifecycle

13© Copyright 2013 EMC Corporation. All rights reserved. EMC Documentum Platform The Documentum platform helps organizations get maximum leverage from their unstructured content for enhanced productivity, operational efficiency, and revenue generation in a trusted, secure environment Managing Business Information Throughout Its Lifecycle MANAGECOLLABORATEPRESERVEDISCOVERCOMMUNICATECAPTURE UNIFIED INFORMATION REPOSITORY SOP MANAGEMENT PROJECT MANAGEMENT CONTRACT MANAGEMENT EMPLOYEE ONBOARDINGPRODUCT DEVELOPMENT INVOICE PROCESSING BRAND MANAGEMENT TECHNICAL DOCUMENT MANAGEMENT ARCHIVING

14© Copyright 2013 EMC Corporation. All rights reserved. IMAGINE THE POSSIBILITIES GO FROM THIS: Lost productivity Costly errors in recreating content Lack of accurate information for decision making Multiple copies of information Lack of accountability, security, and trust High risk of non-compliance with regulations TO THIS: Higher productivity Enhanced collaboration Reduced costs Greater visibility and insight A trusted business environment Compliance with regulations and governance policy

15© Copyright 2013 EMC Corporation. All rights reserved. Business Challenge The lost time spent identifying, searching for, and recreating content while attempting to facilitate document collaboration Issues: Growth and disaggregation of content Changes in the way we work globally, remotely, and on a virtual basis The need to support mobile users Poor decisions due to poor visibility into business conditions Negative impact on business processes, productivity, and customer satisfaction

16© Copyright 2013 EMC Corporation. All rights reserved. The Solution Systematically manage content through its entire lifecycle with the ability to quickly and accurately locate, share, edit, and repurpose it Value:  Enhanced productivity, faster delivery of business objectives, better corporate alignment and consistency, better decision making and outcomes

17© Copyright 2013 EMC Corporation. All rights reserved. Functional Use Cases Product planning Project management Marketing R & D Customer Relationship Management Communities of Practice Sales enablement

18© Copyright 2013 EMC Corporation. All rights reserved. Protect your Information Assets EMC - Best storage for R & D data Design Files Remote offices / Factories / Laptop / Desktop There is a need to protect it against deletions or data loss…

19© Copyright 2013 EMC Corporation. All rights reserved. Desktops / Laptops in Factory and ROBO Backup and Recovery Challenges  Reasons to consider ROBO backup via WAN to a centralized location –Concerns about backup data security at ROBO –Storage system costs –ROBO backup quality is poor (speed, reliability, frequency) –Lack of qualified IT resources at ROBO –Concerns about regulatory compliancy –Administrative staff costs –Storage media costs –Offsite courier costs Source: Enterprise Strategy Group, Remote Office/Branch Office Technology Trends, July 2011

20© Copyright 2013 EMC Corporation. All rights reserved. Network B A CC D D B A B A C B A C B C D D A B A B A C D Deduplication Is the Enabler Move and store less data 1.Divides data into variable-length sub-file segments 2.Determines if segments are unique or duplicate 3.Backs up only unique data 4.Sends data compressed and encrypted

21© Copyright 2013 EMC Corporation. All rights reserved. Shorten Backup/Recovery Times Avamar shrinks backups and speeds data recovery TRADITIONAL BACKUPAVAMAR BACKUP Meet strict SLAs and RPO/RTO Long backup cycles Laborious restore process Up to 90% faster backups Simple, one-step recovery

22© Copyright 2013 EMC Corporation. All rights reserved. EMC Customer Intimacy Solutions Improving Customer Experience Demand Analysis Solutions Sentiment Analysis Solutions

23© Copyright 2013 EMC Corporation. All rights reserved.

24© Copyright 2013 EMC Corporation. All rights reserved. Intelligent Customer Communications Solution - xPression Correspondence Statements Collateral Billing Proposals Policies & Contracts

25© Copyright 2013 EMC Corporation. All rights reserved. EMC Demand Analysis Solutions Want to predict sales of consumer goods Plethora of variables (over 2000 available) to explain sales Current customer platform scattered Data stored in parallel DB, Data processing done in separate environment Data modeled by 3 rd party vendor Use Greenplum as the Unified Analytics Platform to develop superior automated models

26© Copyright 2013 EMC Corporation. All rights reserved. What are our customers saying about us? Discern trends and categories on-line conversations? –Search for relevant blogs –‘Fingerprinting’ based on word frequencies –Similarity Measure –Identify ‘clusters’ of documents Convert unstructured Content into Structure information using EMC Greenplum

27© Copyright 2013 EMC Corporation. All rights reserved. EMC Accelerating Productivity for Manufacturing # 1 in Collaboration tools –Build & Improve Customer intimacy programs # 1 Analytics solution provider –What our customers are saying about us! # 1 Storage solution provider –Both Mid-Range and High End Storage solutions # 1 Disaster Recovery solution provider –Reducing Downtimes, leveraging multiple sites # 1 De-duplicated Backup recovery solution –Protecting information at Remote Sites / Desktop / Laptops