Ngo Van Trung OSS Founder & CEO Magento Overview How to Start a Magento Business

Agenda  Introduction  Architecture Overview  Introductory Features and Functionality Demonstration  How to Start a Magento Business?

Magento Company Founded: employees (and continuing to grow) Headquarters: Los Angeles, CA Increasing Revenues and Profitable Every Year Platform 60,000+ Merchants Translated into 60+ languages with strong world-wide traction Named in 2009 Forrester Wave™ of B2C eCommerce Platforms Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report “Magento is the world’s fastest growing eCommerce platform.”

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Flexibility with Enterprise Support and Functionality

Architecture Extensible and Upgradeable Architecture Architecture Maintains Upgradeability with Customizations Core Local Community Complete Flexibility on Design Look and Feel MVC Architecture Core API opens platform for integration Supports both SOAP and XML RPC protocols Catalog Customer Order

Structural and Content Blocks

Templates and Design

Features and Functionality Site Management Multi-Store Management Search Engine Optimization Catalog Browsing Product Browsing Marketing and Promotion Tools Checkout Reporting and Analytics

Site Management Content Staging and Merging Restrict Access per Store(s) Multi-Lingual and Currency Upgrade Management Admin Roles and Users Content Testing and Management

Multi-Store Management Flexible Management for Many Business Uses Multiple Brand Sites Localized Versions of Sites Main and Micro-Sites Private Sales Sites B2C and B2B

Search Engine Optimization 100% Search Engine Friendly Search Engine Site Map URL Rewrites give full control of URL's Meta-information for products and categories Auto-generated Site Map for display on site Auto-Generated Popular Search Terms Page

Catalog Browsing Dynamic Attribute-Based Catalog for Flexibility Layered Navigation Product Comparison Recently Viewed and Compared Product Reviews and Ratings Landing Pages, Banners and Personalized Content Configurable Sorting

Product Browsing Configurable Attribute Based Detail Pages Multiple Images and Zoom Reviews and Ratings Product Tags Flexible Display Options Simple (one SKU) Configurable (Style Displayed with Selection) Grouped (Multiple SKU’s can be displayed/ordered) Bundled (Custom Configures Product or Kit) Downloadable and Virtual

Marketing and Promotion Tools Rule-Based Promotions Customer Segmentation Personalized Content Display Private Sales Rule-Based Association of Upsells, etc.

Checkout Dozens of Payment Gateways Alternative Payment Methods (PayPal, Google Checkout and Checkout by Amazon) One-Page Checkout Checkout as Guest Use Existing Account Ship-to-Multiple Addresses Checkout Real-time rates from Major carriers Store Credit and Gift Cards

Reporting and Analytics Dashboard view and Reporting module Logging of Administrator Actions Integrated with Google Analytics and Website Optimizer Reports configurable and exportable Sales Report Abandoned Shopping Cart Report Most Purchased Products Report Search Terms Report And more

How to Start a Magento Business? Is it easy to build an extension? What is the most important? Sell your extensions on magento-connect. Sell your extensions on Magestore.com

Is it easy to build an extension?

What is the most important?

Thanks For Listening!