& #noiOnDemand If you are experiencing technical difficulties, please visit to read frequently asked webinar tech questions. Welcome! We will be starting the training session shortly.

& #noiOnDemand ONLINE TO OFFLINE ORGANIZING Betsy Hoover Online Organizing Director Obama for America

& #noiOnDemand INTRODUCTIONS NOI On Demand You Norms

& #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

& #noiOnDemand FOLLOWING THE LAW

& #noiOnDemand Presenter: & #noiOnDemand Betsy Hoover Online Organizing Director Obama for America

& #noiOnDemand OBJECTIVE To think through how we take our engaged online audience and help them take offline action

& #noiOnDemand AGENDA Ladder of Engagement Relationship Based Ask Steps on the ladder Online vs Offline Data Online engagement tools

& #noiOnDemand RELATIONSHIP BASED ASK “It is our relationships that are our greatest strength.” – Kevin Puleo; Charleston, SC 2007

& #noiOnDemand THE FOUR C’S Connection Context Commitment Catapult

& #noiOnDemand CONNECTION Establishing shared values, goals, and motivations - Story of Self - Shared memories - Common relationship

& #noiOnDemand CONTEXT

& #noiOnDemand COMMITMENT

& #noiOnDemand CATAPULT

& #noiOnDemand 15

& #noiOnDemand LEVEL ONE

& #noiOnDemand LEVEL TWO

& #noiOnDemand LEVEL THREE

& #noiOnDemand LEVEL FOUR

& #noiOnDemand LEVEL FIVE

& #noiOnDemand 21 Each program is infinitely better working with the other What we do best offline Interest people in our work Narrow our universe of potential volunteers Give people the tools they need to execute Communicate last minute information to a lot of people What we do best online Test people’s leadership skills Build a relationship that keep people coming back Train people to use the tools they have Evaluate and learn from the situation

& #noiOnDemand DATA! Data is the connection between online and offline organizing… Yep. There. I said it.

& #noiOnDemand DATA! Where do you keep it? Field Organizer Voterfile Online action Online data source Voterfile

& #noiOnDemand ENGAGEMENT TOOLS Sign up forms Social Media Pictures! Voter Contact Tools Leaderboards Google Hangouts

& #noiOnDemand Questions?

& #noiOnDemand OX

& #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership HOW CAN I SUPPORT?