ENGAGING YOUR GRASSROOTS ACTIVISTS The Leadership InstituteGrassroots Engagement

The Leadership InstituteGrassroots Engagement Ladder of Engagement Social Media Engagement Membership Development Grassroots Fundraising

Ladder of Engagement The Leadership InstituteGrassroots Engagement

The Leadership InstituteGrassroots Engagement Ladder of Engagement “the idea that people are likely to become supporters of your organization by taking easy actions, but can be consciously led to take harder and harder actions.” Netroot Foundation

The Leadership InstituteGrassroots Engagement Ladder of Engagement

The Leadership InstituteGrassroots Engagement

Social Media Engagement The Leadership InstituteGrassroots Engagement

The Leadership InstituteGrassroots Engagement Digital Media OK. Grassroots Engagement is important! BUT How do I build an ONLINE NETWORK of Grassroots Activists to Engage??

The Leadership InstituteGrassroots Engagement Social Media Engagement

Social networks The Leadership InstituteGrassroots Engagement

The Leadership InstituteGrassroots Engagement Social Media Engagement

The Leadership InstituteGrassroots Engagement Social Media Engagement Decide which social media platforms you will use? Complete branding information on ALL platforms Info should be consistent against all platforms Connect the platforms

The Leadership InstituteGrassroots Engagement Facebook Tips

The Leadership InstituteGrassroots Engagement Facebook Tips Posts between 100 and 250 characters get about 60% more likes, comments and shares. Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively. The best way to get people to like or share a post is to ask them to like or share it.

The Leadership InstituteGrassroots Engagement Facebook Engagement Comparisons

The Leadership InstituteGrassroots Engagement Twitter Tips

The Leadership InstituteGrassroots Engagement Twitter Tips Maximize interaction on Twitter.  The best way to get people to retweet something is to ask them to retweet it.

The Leadership InstituteGrassroots Engagement Social Media Monitoring TweetDeckHootsuite

The Leadership InstituteGrassroots Engagement Digital Media Website & Social Media Platforms are humming. Now what? MEMBERSHIP DEVELOPMENT Build, Manage, Mobilize

Membership Development The Leadership InstituteGrassroots Engagement Build | Manage | Mobilize

The Leadership InstituteDigital Activism The Leadership InstituteGrassroots Engagement Building a List

The Leadership InstituteGrassroots Engagement

The Leadership InstituteDigital Activism Building a List List building methods  Offline Methods (canvassing, events)  Website Signups  Social Media Signups  Landing Pages  Online petitions  Online advertising  List rentals and exchanges

The Leadership InstituteGrassroots Engagement Managing a List Marketing Platforms.  Infusion Soft  MailChimp  Constant Contact  Campaign Monitor  iContact  aWeber

The Leadership InstituteGrassroots Engagement Managing a List You MUST have an system to be able to manage list effectively  Build Lists  Send broadcasts  Nurture sequences  Results of campaigns  Analytics, split testing and optimization

The Leadership InstituteGrassroots Engagement Mobilizing a list

The Leadership InstituteGrassroots Engagement Mobilizing a fundraising list

The Leadership InstituteGrassroots Engagement Mobilizing a list Use specific calls to action.  Invite people to campaign events  Identify campaign volunteers  Solicit campaign donations  Turn out your supporters to a rally  Encourage people to signup on website

Grassroots Fundraising The Leadership InstituteGrassroots Engagement

The Leadership InstituteGrassroots Engagement Grassroots Fundraising Fundraising doesn’t happen by accident. Technology is your friend.

The Leadership InstituteGrassroots Engagement Grassroots Fundraising Plan What is your organization purpose? Why are you trying to raise funds? Set Realistic Fundraising Goals. Design a Plan for Engagement Online vs. Offline Tactics Utilize Technology Motivate, Lead and Reward

The Leadership InstituteGrassroots Engagement Grassroots Fundraising

The Leadership InstituteGrassroots Engagement Grassroots Fundraising NATIONBUILDER.COM

The Leadership InstituteGrassroots Engagement Grassroots Engagement – In Review Ladder of Engagement Social Media Engagement Membership Development Grassroots Fundraising

The Leadership InstituteGrassroots Engagement Questions? GroundGameHQ.com/leadership-institute Dan Tripp