Ch 9: Prejudice Part 1: March 19, 2014 Guest Lecturer: Dr. Sue Sprecher (note that this outline may differ from what is presented in class…check your book.

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Presentation transcript:

Ch 9: Prejudice Part 1: March 19, 2014 Guest Lecturer: Dr. Sue Sprecher (note that this outline may differ from what is presented in class…check your book for any missing information)

Conceptual Definitions Distinguish stereotype, prejudice, discrimination from each other: Prejudice = Stereotype = Discrimination = – Affective, Behavioral, Cognitive components? – Groups can be ingroups (our own groups) or outgroups (groups other than our own)

Racism Distinction between overt & modern racism – Overt racism = explicit (name-calling) – Now, ‘modern racism’ is more likely Modern racism = implicit and subtle (exclusion) – Implicit vs. Explicit processing How can we measure each of these?

Implicit Attitudes – Use of the Implicit Association Test (IAT) to assess How is it done? – Preferences for our own vs. other groups:

– Differences in IAT for attitudes learned early/late in life: – Effects of implicit bias – on outgroup perceptions What is outgroup homogeneity?