HALL’S THEORY HIGH AND LOW CULTURES

KOREAN PROVERB True communication is believed to occur only when one speaks without the mouth and one listens without the ears.

HALL’S CULTURAL PATTERNS Cultures differ on a continuum from: High-Low context

HIGH CONTEXT ASIAN ARAB AFRICAN SOUTH AMERICAN EUROPEAN AMERICAN SCANDINAVIAN LOW CONTEXT

We are all faced with many stimuli. Different cultures rely on different channels for information.

Hall organizes cultures by the amount of information implied. Not specific words.

Categories of Theory Implicit vs. Explicit Covert vs. Overt In-groups vs. Out-groups Orientation to time

Hall’s Cultural Patterns 1.Implicit vs. Explicit

BILL CLINTON “There was no improper relationship.” I did not have sexual relations with Monica Lewinsky.

I want to go to the movies. I wish we could go to the movies. The movies are good entertainment.

Hall’s Cultural Patterns 1.Implicit vs. Explicit

Hall’s Cultural Patterns 2. Covert and Overt Messages

Hall’s Cultural Patterns 3. Importance of In-groups and Out-groups

Groups Rules and Rituals Loyalty

Hall’s Cultural Patterns 4. Cultures Orientation to Time

Time High Context Open/ flexible Low Context Structured